Halfday Makes Classic Iced Tea Refreshments That Support Gut Health
Laura McQuarrie — November 1, 2021 — Lifestyle
References: drinkhalfday & foodbusinessnews.net
Halfday is a new brand of canned tea beverages with prebiotic fiber and they were created as a refreshing way to support good gut health. The lower-sugar beverages targeted at Millennials and Gen Z can be found in fun flavors like Lemon Black Tea, Green Tea with Honey & Ginseng and Peach Green Tea. These nourishing tea tonics provide digestive wellness solutions specifically for younger audiences, unlike many brands that target older shoppers.
Founders Kayvon Jahanbakhsh and Michael Lombardo came up with the concept for Halfday after Jahanbakhsh was hospitalized for three months following a bout of ulcerative colitis. Jahanbakhsh needed to avoid certain kinds of drinks in order to prevent flare-ups triggered by high sugar intake. As such, Halfday describes itself as "classic iced tea without the junk."
Founders Kayvon Jahanbakhsh and Michael Lombardo came up with the concept for Halfday after Jahanbakhsh was hospitalized for three months following a bout of ulcerative colitis. Jahanbakhsh needed to avoid certain kinds of drinks in order to prevent flare-ups triggered by high sugar intake. As such, Halfday describes itself as "classic iced tea without the junk."
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