The Volley Tequila Seltzer underwent a packaging update to ensure a clean and sanitary drinking experience. The clean beverage now boasts a distinctive foil topper. Drinkers are reassured that the top of the can is free of any bacteria, which uncovered canned beverages often encounter during the supply chain process.
Additionally, each lid contains educational facts about Volley to continue the brand's commitment to transparency. As the tequila seltzer is made from three clean ingredients -- blue agave tequila, sparkling water, and organic juice, the brand aimed to create a clean product on the inside and outside. While the foil topper protects the can, it also reminds consumers to flip the can before drinking to allow the ingredients to mix.
Image Credit: Volley
Why This Trend Is Growing
- Sanitary Beverage Packaging
- There's an opportunity for beverage companies to explore innovative packaging solutions that prioritize hygiene and sanitation for consumers.
- Transparent and Educational Packaging
- Brands can create more trust with online and offline consumers by including information about their products on the packaging, and increasing transparency in the supply chain.
- Clean Ingredients and Beverages
- There's a growing demand for drinks made with natural, organic and fresh ingredients, especially those with added health benefits, creating space for new product innovation.
Industries Being Reshaped
- Beverage Industry
- Beverage companies can benefit from implementing innovative packaging solutions and increasing transparency in their supply chains, while investing in sustainable and clean ingredients to attract health-conscious consumers.
- Hospitality Industry
- Hotels, restaurants and bars can benefit from investing in clean and transparent beverage products that add unique value to their menus, and providing education to their guests on the sourcing and production of their drinks.
- Retail Industry
- As consumers become more health-conscious, retailers can explore a wider range of clean and organic beverage options, including those with unique packaging designs to stand out on shelves and appeal to shoppers.
