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Energy Boosting Seltzer Refreshments

The True North Pure Energy Seltzer is All-Natural

— October 8, 2021 — Marketing
The True North Pure Energy Seltzer is arriving as a new refreshment that will provide consumers with a functional way to quench their thirst and stay hydrated in a flavorful way. The drinks come in 12-ounce slim can formats and are achieved using plant-based organic energy that utilizes natural ingredients such as guayusa, ginseng, guarana and a green tea. The drinks are also infused with vitamins A, B3, B5, B6, B12, C and zinc for an immunity boost.

General Manager Gui Weaver spoke on the new True North Pure Energy Seltzer saying, "True North goes beyond the average sparkling water. We’re taking the best of energy, functional, and sparkling elements to create this in-demand beverage that allows consumers to feel more empowered about how they fuel their bodies – with plenty of the good stuff. When we say Energy for the Journey, we mean it in this pure energy seltzer.”
Trend Themes
1. Plant-based Beverages - The trend towards plant-based beverages continues, creating opportunities for companies to innovate with natural ingredients and functional benefits.
2. Functional Hydration - The demand for functional hydration solutions is growing, opening doors for products like True North Pure Energy Seltzer that offer both hydration and added health benefits.
3. Immune-boosting Drinks - The COVID-19 pandemic has created a higher demand for immune-boosting drinks like True North Pure Energy Seltzer, which incorporates vitamins and minerals to support health and wellness.
Industry Implications
1. Beverage Industry - The beverage industry has opportunities to innovate with new products that utilize natural ingredients, functional benefits, and immune-boosting properties to appeal to health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry is poised to benefit from the trend towards functional hydration and immune-boosting products, as consumers seek out natural ways to support their health.
3. Natural Foods Industry - The natural foods industry can take advantage of the trend towards plant-based ingredients and functional benefits to create new products that appeal to health-conscious consumers looking for natural alternatives to traditional beverages.
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