Volley, a clean label tequila seltzer brand, has announced the launch of its all-new sustainable packaging, which boasts revamped branding and an innovative foil topper.
The award-winning ready-to-drink tequila seltzer is known for its minimalist ingredient list that consists of 100% blue agave tequila, sparkling water, and organic juice. The new packaging aligns with the brand's clean label philosophy, presenting a minimally designed look that utilizes the can's raw metal outing to create negative space. Printed onto the can is a colorful type font listing the details of each beverage flavor.
However, a new standout feature is the addition of foil toppers, which give the cans another burst of color and style while providing an additional layer of anti-germ protection.
Image Credit: Volley Clean Tequila
What's Driving This Trend
- Clean-label Packaging
- Opportunity for other beverage brands to revamp their packaging to align with their clean label philosophy and stand out on shelves.
- Minimalist Ingredients List
- Opportunity for food and beverage companies to simplify their products and use organic ingredients to appeal to health-conscious consumers.
- Anti-germ Protection
- Opportunity for other consumer packaged goods companies to incorporate anti-germ and protective features into their packaging for added safety and peace of mind for consumers.
Who This Affects Most
- Alcoholic Beverages
- Opportunity for other alcoholic beverage brands to explore eco-friendly and sustainable packaging options to appeal to environmentally conscious consumers.
- Organic Food and Beverage
- Opportunity to leverage organic and clean label ingredients to attract health-conscious consumers and stand out in a crowded market.
- Consumer Packaged Goods
- Opportunity for consumer packaged goods companies to incorporate innovative packaging features to enhance product safety and appeal to anxious consumers in the wake of the pandemic.
