Happi is a cannabis-infused sparkling water that's made with all-natural, vegan ingredients and it can be enjoyed as a better-for-you alternative to alcohol. Each colorful can contains a microdose of 2.5mg of THC per can, and the beverages can be found in a trio of refreshing flavors: Lemon Elderflower, Raspberry Honeysuckle and Pomegranate Hibiscus.
Thanks to simple ingredients and organic fruit, the beverages boast just 25 calories or less per can and Happi claims to provide "the same light buzz as alcohol, with no hangover effect." The lowest calorie option from the brand, Lemon Elderflower, is made with just a handful of refreshing ingredients, including a base of carbonated water, organic lemon juice, organic agave nectar, plus natural elderflower flavor, Vitamin C and cannabis extract.
Key Themes Behind This Trend
- Cannabis-infused Beverages
- Innovating traditional beverage categories with the addition of cannabis elements, creating new markets and unique customer experiences.
- Microdosing
- Offering consumers a controlled and subtle ingestion experience, creating niche markets and product differentiation opportunities.
- Healthy Alcohol Alternatives
- Developing low-calorie, vegan and healthier alcohol alternatives, appealing to health-conscious consumers and creating a competitive edge.
Where This Applies
- Beverage Industry
- Incorporating cannabis elements into traditional beverage products, developing new product lines, and catering to the increasing demand for healthy and innovative drinks.
- Cannabis Industry
- Expanding into the beverage market, creating collaborative partnerships and co-branded products to innovate and diversify product portfolios.
- Health and Wellness Industry
- Incorporating cannabis extract into healthier alternatives to traditional alcohol, catering to consumers' interest in self-care and well-being.
