Brain-Boosting Instant Coffees

Velty Just Launched Its New Spiced Uncaffeinated Instant Coffee

Velty, a woman-owned decaf coffee brand, recently released its new Spiced Uncaffeinated instant coffee blend. This blend includes gut-friendly ingredients such as 4g of naturally energizing mind and gut-healing ingredients blended with prebiotic fiber, anti-inflammatory mesquite powder, brain-boosting lion’s mane mushroom and stress-relieving reishi mushrooms.

In addition to these health benefits, Velty's Spiced Uncaffeinated blend also boasts warm, comforting flavors of cinnamon and ginger. This adds a delicious twist to your daily coffee ritual, making it the perfect choice for those who want to switch things up or simply enjoy a caffeine-free alternative. It can be dissolved in hot or cold beverages and is intended to support both mind and gut health. The product is available for purchase at an SRP of $28 per box.

Image Credit: Velty

Brain-boosting Instant Coffees
Velty's new Spiced Uncaffeinated blend is tapping into the trend of health-conscious coffee drinkers seeking functional benefits from their daily cup of joe.
Gut-health in Beverage Industry
Velty's Spiced Uncaffeinated instant coffee blend, which includes gut-friendly ingredients, is part of a larger trend of the beverage industry creating functional products with health benefits.
Caffeine-free Coffee Alternatives
Velty's Spiced Uncaffeinated instant coffee blend addresses the growing demand for caffeine-free coffee alternatives with a unique and flavorful option.

Who This Affects Most

Coffee Industry
Velty's new Spiced Uncaffeinated blend presents an opportunity for the coffee industry to tap into the growing market of health-conscious coffee drinkers seeking functional benefits.
Beverage Industry
Velty's Spiced Uncaffeinated blend is part of a larger trend in the beverage industry towards functional products that include gut-friendly ingredients to promote overall health and wellness.
Herbal Supplements Industry
Velty's inclusion of brain-boosting and stress-relieving ingredients in their Spiced Uncaffeinated blend provides an opportunity for the herbal supplements industry to expand into the coffee market.
SCORE
5.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 83%
Freshness 15%