The humanification of pet food is being progressed with ULTRA Barkuterie Boards to take a dog's meals to the next level with fruit, veggies and premium proteins. Inspired by the premium ingredients in NUTRO ULTRA dry dog food, the program shares instructions for preparing customized dog-friendly charcuterie boards that promise to please pets.
The ULTRA Barkuterie Boards help to emphasize the quality of NUTRO ULTRA dry dog food, an ultra-premium kibble that's made with 15 wholesome ingredients.
In partnership with actress Haylie Duff and her pets Birdie and Chicken, the brand is giving people the chance to win a virtual Barkuterie eat-and-greet and an ULTRA Barkuterie Board of their own. Some of the inspiring submissions so far have included slices of apples, broccoli florets, cut-up carrots and blueberries.
Key Themes Behind This Trend
- Humanification of Pet Food
- Innovative and customized meal plans for pets using high-quality and premium ingredients like fruits, veggies and proteins to increase pet owners satisfaction.
- Pet-friendly Charcuterie Boards
- Enhancing pet food presentation and variety by incorporating pet-friendly charcuterie boards as an opportunity to create new and premium product lines.
- Customized and Personalized Pet Food
- Creating unique meal plans for pets using customized and personalized charcuterie boards and other creative ideas to address pets dietary and nutritional needs.
Where This Applies
- Pet Food Industry
- Pet food manufacturers can leverage innovative humanification trends with customized products and offer new experiences for pet owners.
- Pet Accessories Industry
- Charcuterie boards and related accessories can be considered an important product line extension opportunity for pet accessories manufacturers.
- Pet Services Sector
- Pet service providers can offer customized meal plans and additional personalized services in unique ways to provide greater value to pet owners.
