With items from its Wicked Kitchen range, Tesco created a three-course plant-based luxury vegan Valentine's Day meal kit for two. The affordable £15 kit is ideal for creating a cozy night at home with a handful of comforting staples. This February, shoppers get to have their choice of a Wicked Kitchen starter, main, two sides and dessert for two, as well as a bottle of Tesco Finest Prosecco, a pack of beers, or a non-alcoholic drink to top the meal off.
The Valentine's Day dinner for two includes options like Wicked Kitchen’s Crispy Garlic M’shrooms served with smoky ketchup, the Wicked Wellington, Potato & Butternut Gratin and Valentine’s Veggies. For dessert, there's a heart-shaped Chocolate Love Brownie that's dusted with cocoa powder and rich chocolate ganache.
Why This Trend Is Growing
- Plant-based Meal Kits
- Creating more affordable and quality plant-based meal kit options.
- Luxury Vegan Meal Kits
- Curating more upscale vegan meal kits that cater to special occasions or events.
- Valentine's Day Meal Kits
- Designing more holiday-specific meal kits for different celebrations or events.
Industries Being Reshaped
- Grocery Retail
- Opportunities for grocery retailers to expand their plant-based meal kit offerings to incorporate more vegan and vegetarian options.
- Meal Kit Services
- Creating tastier and more innovative meal kit options that cater to a wider audience.
- Food and Beverage
- Opportunities to develop more vegan or plant-based desserts that are affordable, yet delicious and luxurious.
