As more consumers opt to follow a high protein low carb lifestyle, Atkins is making it easier to snack during the Super Bowl with the release of the new Atkins Protein Chips. These better-for-you chips provide a crunchy, savory, and favorable snacking experience just in time for Super Bowl Sunday.
The Atkins Protein Chips are available in two delicious flavors -- Nacho Cheese and Ranch. Moreover, these chips boast 13g of protein, 4g of net carbs, and 4g of dietary fiber.
The ketogenic diet trend continues to spread, and consumers are starting to recognize how important protein is beyond sports nutrition. Consumers who focus on wellness will be more likely to buy products that clearly emphasize their functional benefits.
Image Credit: Atkins
Key Themes Behind This Trend
- High Protein Snacks
- As consumers seek high-protein, low-carb lifestyles, there is opportunity for the development of other high-protein snacks that align with these diets.
- Functional Flavors
- Flavors like Nacho Cheese and Ranch attract consumers because they satisfy both their taste preferences and functional health needs, suggesting potential for similar high-protein and low-carb flavors to be developed.
- Sport & Nutrition Bifurcation
- The idea of using high-protein food for more than just post-workout recovery is becoming more prevalent, providing an opportunity for food manufacturers to leverage this trend.
Where This Applies
- Snack Foods
- Snack food companies can drive growth by introducing protein-rich options with unique flavor profiles.
- Sports & Fitness
- As the demand for functional foods and ingredients grows, sports nutrition and fitness companies can elevate their game by collaborating with food manufacturers on high-protein product lines.
- Health & Wellness
- High-protein, low-carb snack companies can market their products as part of an overall wellness plan, embracing the trend toward healthy living as a way to create loyal and passionate consumers.
