The Atkins Strawberry Shortcake Meal Bar is a new flavor of the product for consumers to keep on hand as a diet-conscious option to enjoy when hunger strikes. The bar is characterized by its crispy and creamy texture profile, while the sweet flavor of strawberry shortcake will give the product a dessert-inspired profile. The bar features 15-grams of protein along with three-grams of net carbs, one-gram of sugar and 11-grams of fiber.
The Atkins Strawberry Shortcake Meal Bar is arriving in packs of 14 with two bonus bars for a total of 16 to ensure they're always on hand. The bars are launching on a national level for consumers to pick up from their favorite local retailer.
What's Driving This Trend
- Carb-conscious Meal Bars
- There is an opportunity to develop more flavors and expand the segment to cater to people trying to manage their sugar and carb intake.
- Dessert-inspired Protein Bars
- Creating protein bars with dessert-inspired flavors provides an opportunity to reach consumers with a sweet tooth but who also want to maintain a healthy lifestyle.
- Convenient, On-the-go Snacks
- Opportunities exist for companies to develop snacks that are convenient for busy individuals with busy lives looking for something healthy to snack on while on the go.
Who This Affects Most
- Food and Beverage
- Companies in the food and beverage industry can capitalize on the growing demand for protein bars that adhere to certain diet plans.
- Fitness and Wellness
- Businesses in the fitness and wellness industry can increase revenue by introducing their own line of low-carb, high-protein snack bars that cater to their clients.
- Retail
- Retailers can collaborate with producers of low-carb, high-protein bars to offer exclusive or custom-flavor products that are only available at their stores.
