Functional snacking continues to grow in popularity as consumers seek out nutrition-focused food products, so brands are responding with products like the Pure Protein Sweet Chili Popped Crisps. The snack is crafted with the namesake flavor of sweet chili sauce traditionally used in Asian cuisine and has a crunchy texture that isn't fried. The chips contain 12-grams of protein in each serving, maintain a non-GMO recipe and are expected to be right at home within the existing flavor range, which includes Hickory Barbecue and Sour Cream & Onion.
Brand Marketing Director Alex Fishman spoke on the Pure Protein Sweet Chili Popped Crisps saying, "We know people want to make better choices that won’t undo the hard work they put in at the gym and in other areas of their lives. Our latest product innovations offer great-tasting, high protein versions of their favorite snacks in trending, familiar flavors for an easy win. These little daily wins can add up to big changes in people’s physical and mental health.”
Image Credit: Pure Protein
What's Driving This Trend
- Functional Snacking
- The rise of functional snacking is driving the development of nutrition-focused food products like the Pure Protein Sweet Chili Popped Crisps.
- Protein-packed Snacks
- Consumers' demand for protein-packed snacks is fueling the creation of products with high protein content, such as the Pure Protein Sweet Chili Popped Crisps.
- Asian-inspired Flavors
- Brands are incorporating Asian-inspired flavors, like sweet chili sauce, into their snack products to cater to consumers' taste preferences, as seen with the Pure Protein Sweet Chili Popped Crisps.
Who This Affects Most
- Food and Beverage
- The food and beverage industry is witnessing the growth of functional snacks like the Pure Protein Sweet Chili Popped Crisps, providing opportunities for new nutritional offerings.
- Snack Food
- The snack food industry is capitalizing on the demand for protein-packed snacks by developing innovative products like the Pure Protein Sweet Chili Popped Crisps.
- Flavoring and Seasoning
- The flavoring and seasoning industry is exploring new ways to incorporate Asian-inspired flavors, such as sweet chili sauce, into various food products, exemplified by the Pure Protein Sweet Chili Popped Crisps.
