Category
Tech
Delegated Interfaces
Trend cluster
Category
Family
Content
New streaming services are prioritizing content for children and teens.
2.5
Trend score
Trend
What is the Family Content trend?
Family Content: Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content.
Insight
The consumer insight behind the Family Content trend
Brands are increasingly having to shift their focus on to younger Gen Z consumers as they begin to be the primary shapers of pop culture. These digital natives are already shaping the future of media--and brands that follow this demographic's digital habits are most likely to set themselves up for future success.
Trend themes
Themes within the Family Content trend
Three behaviours holding the trend together01
Niche streaming services
New streaming services are focusing on highly specific niches, catering to children and teenagers.
02
Hand-curated content
Streaming services are offering hand-curated content for children, rather than relying on algorithms.
03
Immersive experiences
Children's streaming services are offering immersive, interactive experiences to keep children entertained.
Industry implications
What the Family Content trend means for industry
Where the trend changes the playbookFor
Streaming services
There is a growing need for streaming services that cater to specific demographics, such as children and teenagers.
For
Media
Brands are shifting their focus to younger Gen Z consumers as they begin to shape pop culture.
For
Advertising
Advertisers are looking for new and unique channels to reach a difficult-to-pin-down demographic, such as teenagers.
Workshop question
How is your brand shifting focus to better cater to Gen Z?
Trend signals
Trend signals for Family Content
Trend score 2.5 out of 10, from popularity 39%, activity 23%, freshness 13%.
Popularity39%
Activity23%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Family Content trend
6 featured examples from Jan 26, 2021 to Oct 19, 2022CategoryTech
Teenager-Focused Streaming Channels
Brat TV Teams Up With Future Today to Launch New AVOD Channel
Streaming services can invest in teenage-focused programming to attract and engage this younger demographic.
CategoryTech
Immersive Kids Streaming Services
Genius Brands Will Launch 'Kartoon Channel! Kidaverse’ in April
Opportunities for developing and introducing new, innovative media formats for children, utilizing technology like VR and personalized streaming features.
CategoryTech
Religious Children's Streaming Services
Yippee Streams Faith-Themed Programming for Families
Media and entertainment companies can leverage this trend by creating niche programming on various aspects of faith and heritage to cater to religious families.
CategoryTech
Kid-Friendly Streaming Services
Google TV Added Parental Watchlists to its Smart TV Application
Streaming services can tailor their offerings to cater to the needs of families and children, creating a new market segment.
CategoryTech
Educational Kid's Streaming Services
Curiosity and Macademia Launch New 'Da Vinci Kids' Platform
The partnership between Macademia and Curiosity in launching 'Da Vinci Kids' suggests an opportunity for ed-tech companies to collaborate with entertainment companies to create in…
CategoryLife-Stages
Curated Kids Streaming Services
The 'Sensical' Streaming Service for Kids is Available for Free
Streaming services for niche audiences like children open doors for companies to offer hand-selected content and personalized recommendations to users, creating unique offerings a…
