New streaming services are prioritizing content for children and teens
Trend - Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content.
Insight - Brands are increasingly having to shift their focus on to younger Gen Z consumers as they begin to be the primary shapers of pop culture. These digital natives are already shaping the future of media--and brands that follow this demographic's digital habits are most likely to set themselves up for future success.
Insight - Brands are increasingly having to shift their focus on to younger Gen Z consumers as they begin to be the primary shapers of pop culture. These digital natives are already shaping the future of media--and brands that follow this demographic's digital habits are most likely to set themselves up for future success.
Workshop Question - How is your brand shifting focus to better cater to Gen Z?
Trend Themes
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Niche Streaming Services — New streaming services are focusing on highly specific niches, catering to children and teenagers.
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Hand-curated Content — Streaming services are offering hand-curated content for children, rather than relying on algorithms.
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Immersive Experiences — Children's streaming services are offering immersive, interactive experiences to keep children entertained.
Industry Implications
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Streaming Services — There is a growing need for streaming services that cater to specific demographics, such as children and teenagers.
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Media — Brands are shifting their focus to younger Gen Z consumers as they begin to shape pop culture.
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Advertising — Advertisers are looking for new and unique channels to reach a difficult-to-pin-down demographic, such as teenagers.
6 Featured, 51 Examples:
50,025 Total Clicks
Date Range:
Jan 21 — Oct 22
Trending:
Untested
Consumer Insight Topics:
