The L.O.L. Surprise Dance Dance Dance OMG Fashion Dolls range introduces brand-new styles and dancing dolls that each have a unique move to discover. The collectible dolls take the form of characters like Major Lady, B-Gurl, Miss Royale and Virtuelle, which share new unboxing experiences, unique features and fully articulated forms that can be used to pose and dance.
The TV-inspired packaging for the dolls doubles as a reusable playset and it also includes a black light that reveals glowing surprises. The range also includes L.O.L. Surprise Dance Tots and the retro-futuristic L.O.L. Surprise Dance Machine, and in the case of the former, there are holographic cards that show kids how to perform dance moves themselves.
Key Themes Behind This Trend
- Dancing Dolls
- Opportunity for toy manufacturers to incorporate technology and unique moves into dolls to enhance play experiences.
- Unboxing Experiences
- Chance for businesses to incorporate innovative and personalized unboxing experiences to create excitement and engagement with consumers.
- Collectible Figures
- Growth potential exists for the collectible figures market with the development of unique characters and abilities.
Where This Applies
- Toy Manufacturing
- Opportunity for toy manufacturers to utilize technology and innovation to create more unique and engaging products that appeal to children.
- Retail
- Potential for retailers to create events centered around the unboxing experience for new products to create buzz and excitement among customers.
- Entertainment
- Chance for entertainment companies to collaborate with toy manufacturers and create unique characters that appeal to both kids and fans of TV shows, movies or games.
