L.O.L. Surprise Dance Dance Dance OMG Fashion Dolls Have Unique Moves
Laura McQuarrie — February 23, 2021 — Life-Stages
References: lolsurprise & toyworldmag
The L.O.L. Surprise Dance Dance Dance OMG Fashion Dolls range introduces brand-new styles and dancing dolls that each have a unique move to discover. The collectible dolls take the form of characters like Major Lady, B-Gurl, Miss Royale and Virtuelle, which share new unboxing experiences, unique features and fully articulated forms that can be used to pose and dance.
The TV-inspired packaging for the dolls doubles as a reusable playset and it also includes a black light that reveals glowing surprises. The range also includes L.O.L. Surprise Dance Tots and the retro-futuristic L.O.L. Surprise Dance Machine, and in the case of the former, there are holographic cards that show kids how to perform dance moves themselves.
The TV-inspired packaging for the dolls doubles as a reusable playset and it also includes a black light that reveals glowing surprises. The range also includes L.O.L. Surprise Dance Tots and the retro-futuristic L.O.L. Surprise Dance Machine, and in the case of the former, there are holographic cards that show kids how to perform dance moves themselves.
Trend Themes
1. Dancing Dolls - Opportunity for toy manufacturers to incorporate technology and unique moves into dolls to enhance play experiences.
2. Unboxing Experiences - Chance for businesses to incorporate innovative and personalized unboxing experiences to create excitement and engagement with consumers.
3. Collectible Figures - Growth potential exists for the collectible figures market with the development of unique characters and abilities.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to utilize technology and innovation to create more unique and engaging products that appeal to children.
2. Retail - Potential for retailers to create events centered around the unboxing experience for new products to create buzz and excitement among customers.
3. Entertainment - Chance for entertainment companies to collaborate with toy manufacturers and create unique characters that appeal to both kids and fans of TV shows, movies or games.
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