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Culinary Content

Instructional cooking activities become more popular among parents and children

Trend - Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn a useful skill and creating engaging experiences between family members.

Insight - Many Millennial and Gen X parents are using the influence of tech on their children's lives as a way to get them involved in the various hobbies and skills that they'll develop over the years. Content that engages kids visually or in a way that aligns with their tech-based habits is a way to create more impactful learning experiences for a generation that is growing up in a digital world.
Workshop Question - How could your brand better adapt to changing lifestyle habits?
Trend Themes
1. Interactive Cooking - Instructive cooking content that engages children on a technological or interactive level fosters a more impactful learning experience and family engagement.
2. Virtual Cooking Classes - Virtual cooking classes have become a fun way for people of all ages to brush up their skills in the kitchen, especially during the pandemic.
3. Audio Cooking Guides - Audio cook-along series allow kids to develop cooking skills through a tactile and engaging way that promotes family time and creativity in the kitchen.
Industry Implications
1. Food Industry - Innovative cooking technologies and educational content can create engaging experiences and foster family relationships while increasing food brand loyalty.
2. Education Industry - Interactive and engaging instructional content can foster a more enriched learning experience while promoting positive values in children.
3. Technology Industry - Screen-free audio players and interactive technologies offer new avenues for children to learn life skills in a fun and meaningful way that build positive relationships with technology.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
118,436 Total Clicks
Date Range:
May 20 — May 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Kid-Friendly Cooking Labs
Kid-Friendly Cooking Labs
Avocados From Mexico Created an Interactive Cooking Experience for Kids
Avocados From Mexico launched an interactive cooking lab for kids at KidZania Dallas so that kids can roleplay in a realistic setting, learn about avocados and cook with them. The Avocados From... MORE
Storybook Recipe Experiences
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
The Magic Pantry by Kerrygold takes the form of an immersive digital experience that brings recipes to life through fable-like stories. Created to help families cook together, the digital platform... MORE
Worldly Virtual Cooking Classes
Worldly Virtual Cooking Classes
PCC Natural Markets' Cooking Camps for Kids Explore Global Cuisine
Virtual cooking classes have become a fun way for people of all ages to brush up their skills in the kitchen and PCC Natural Markets is hosting a series of summer classes for kids inspired by global... MORE
Free Children Cooking Series
Free Children Cooking Series
Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food
Acclaimed vegan chef, Chad Sarno, co-founder of ‘Wicked Healthy—a line of vegan food products and cookbook—recently launched a series of free online cooking videos for children. The plant-... MORE
AI-Powered Sous Chefs
AI-Powered Sous Chefs
Tasty's Botatouille is a Culinary Companion
Having an artificial intelligence assistant in the kitchen would be incredibly helpful for making the cooking process more efficient and enjoyable and Buzzfeed’s Tasty food network introduced... MORE
Kid-Friendly Audio Cooking Guides
Kid-Friendly Audio Cooking Guides
Baking with Yoto Builds Confidence and Skills in the Kitchen
Yoto, the screen-free audio player for children, is introducing Baking with Yoto as an audio cook-along series for kids that helps to encourage listening and motion skills in a fun and engaging way... MORE
play_circle_filled Culinary Companion Platforms
Culinary Companion Platforms
Breville+ Features Recipes Exclusively Tested for Breville Appliances
Breville+ is a free, expert-led platform where users will live and on-demand classes, plus 1,000 step-by-step video recipes from leaders in the food space such as The New York Times and America’... MORE
Puppet-Topped Play Speakers
Puppet-Topped Play Speakers
Toniebox is Introducing Sesame Street Character Collectibles
This back-to-school season, kids will get to experience the magic of the Toniebox screen-free play speakers with all the fun of their favorite Sesame Street characters. The Toniebox takes the form... MORE

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