Instructional cooking activities become more popular among parents and children
Trend - Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn a useful skill and creating engaging experiences between family members.
Insight - Many Millennial and Gen X parents are using the influence of tech on their children's lives as a way to get them involved in the various hobbies and skills that they'll develop over the years. Content that engages kids visually or in a way that aligns with their tech-based habits is a way to create more impactful learning experiences for a generation that is growing up in a digital world.
Insight - Many Millennial and Gen X parents are using the influence of tech on their children's lives as a way to get them involved in the various hobbies and skills that they'll develop over the years. Content that engages kids visually or in a way that aligns with their tech-based habits is a way to create more impactful learning experiences for a generation that is growing up in a digital world.
Workshop Question - How could your brand better adapt to changing lifestyle habits?
Trend Themes
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Interactive Cooking — Instructive cooking content that engages children on a technological or interactive level fosters a more impactful learning experience and family engagement.
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Virtual Cooking Classes — Virtual cooking classes have become a fun way for people of all ages to brush up their skills in the kitchen, especially during the pandemic.
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Audio Cooking Guides — Audio cook-along series allow kids to develop cooking skills through a tactile and engaging way that promotes family time and creativity in the kitchen.
Industry Implications
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Food Industry — Innovative cooking technologies and educational content can create engaging experiences and foster family relationships while increasing food brand loyalty.
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Education Industry — Interactive and engaging instructional content can foster a more enriched learning experience while promoting positive values in children.
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Technology Industry — Screen-free audio players and interactive technologies offer new avenues for children to learn life skills in a fun and meaningful way that build positive relationships with technology.
8 Featured, 72 Examples:
152,671 Total Clicks
Date Range:
May 20 — May 23
Trending:
Warm
Consumer Insight Topics:
