Breville+ is a free, expert-led platform where users will live and on-demand classes, plus 1,000 step-by-step video recipes from leaders in the food space such as The New York Times and America's Test Kitchen. On the platform, there are recipes that have been exclusively tested and refined for Breville appliances.
This cooking platform for home chefs of all levels can be accessed by new and existing Breville appliance owners. "We've created Breville+ to solve these challenges and support the home cook wherever they are in their cooking journey. We have applied Breville design and development principles when creating Breville+ to enable a simpler, faster, and more engaging cooking experience," says Andrew Sirotnik, Chief Experience Officer at Breville.
Currently, Breville+ is available for many award-winning Breville appliances with more to be added soon.
Key Themes Behind This Trend
- Virtual Cooking Classes
- Breville+ offers live and on-demand classes for home chefs to enhance their culinary skills.
- Recipe Video Platforms
- Breville+ provides a library of 1,000 step-by-step video recipes from leading culinary experts.
- Appliance-specific Cooking
- Breville+ features recipes exclusively tested and refined for Breville appliances.
Where This Applies
- Kitchen Appliance
- Breville's platform highlights the potential for appliance manufacturers to expand their product offerings with culinary companion platforms.
- Online Education
- The rise of platforms like Breville+ showcases the growth opportunities for online education platforms catering to cooking enthusiasts.
- Recipe Content
- Breville's curated recipe library demonstrates the potential for recipe content platforms to partner with kitchen appliance brands for exclusive content.
