Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Game
Brands release board games with sustainable materials and messaging.
3.6
Trend score
Trend
What is the Sustainable Game trend?
Sustainable Game: The many different materials required to produce board games impacts the environment, so some brands in this space are prioritizing sustainability both in the materials they use to create these games, and in the messaging of the games themselves.
Insight
The consumer insight behind the Sustainable Game trend
Sustainability has become a priority for more North American customers as the last few years has shown climate change's impact in real-time. With consumers now feeling more conscious of their personal impact and worried about the future, they're more likely to turn to sustainable options when they're buying from brands.
Trend themes
Themes within the Sustainable Game trend
Three behaviours holding the trend together01
Sustainable Materials
Board game brands are prioritizing sustainable materials for their products to reduce their environmental impact and appeal to eco-conscious consumers.
02
Climate Change Education
Board games that educate players about climate change and ways to reduce environmental impact are becoming increasingly popular due to rising climate change concerns.
03
Print-and-Play Accessibility
Postmark Games is introducing a new model for making board games more accessible and affordable by enabling players to easily print their own eco-friendly boards at home.
Industry implications
What the Sustainable Game trend means for industry
Where the trend changes the playbookFor
Game Design
Designers can explore sustainable materials and incorporate education about climate change into board games to appeal to eco-conscious consumers.
For
Environmental Education
Educators can incorporate sustainable board games into lessons to teach students about environmental impact and climate change in a fun and interactive way.
For
E-commerce
E-commerce platforms can benefit from featuring board games with sustainable materials and carbon-neutral certifications, as eco-conscious consumers are looking for sustainable options in their purchases.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Sustainable Game
Trend score 3.6 out of 10, from popularity 47%, activity 49%, freshness 12%.
Popularity47%
Activity49%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Sustainable Game trend
4 featured examples from Jul 22, 2021 to Jun 8, 2022CategoryEco
Print-and-Play Board Games
Postmark Games Specializes in Accessible, Eco-Friendly Board Games
Manufacturers can explore alternative, sustainable materials to reduce environmental impact while offering affordable pricing.
CategoryEco
Sustainable Business Board Games
Net Zero Game 2050 Challenges Players to Navigate Climate Change
Opportunity for board game companies to incorporate eco-friendly themes and educate people about sustainable practices.
CategoryEco
Water Conservation Board Games
This Water Conservation Game Helps You Improve Your Water Habits
The toy and board game industry can incorporate sustainability in their products and align themselves with market demands for eco-friendly products
CategoryEco
Carbon-Neutral Board Games
'Confident?' is Certified by Amazon Climate Pledge Friendly Program
The industry can innovate by producing eco-friendly board games by using sustainable materials and packaging as well as offsetting carbon footprints via partnerships with third-pa…
