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Nostalgic Collectible

Brands re-release or reference iconic 90s' toys for nostalgic consumers

Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using them as inspiration in new products—evoking nostalgia while still appealing to young consumers.

Insight - The Y2K revival in fashion, tv, toys and other culturally infuenced trends has appeal for a wide range of consumers--either Gen Z who view 90s and early 2000s' trends as aesthetic inspiration, or Millennials and Gen X who remember these trends from their youth. When it's effectively done, evoking nostalgia either creates emotional connections with customers, or appeals to consumers who romanticize the past.
Workshop Question - How could your brand create stronger emotional connections with customers through its products or campaigns?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
35,049 Total Clicks
Date Range:
Feb 21 — Nov 22
Trending:
New and Warm
Consumer Insight Topics:

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