Coca-Cola works in collaboration with ASICS on a new design iteration of the iconic GEL-Quantum 90 sneaker model for the season. The main detail that meets the eye is the signature red color true to Coca-Cola at the forefront paired together with some branding details.
The co-created shoe nods to the soda brand and a possible reference to the Tokyo Olympic Games. The upper is made from mesh materials in the aforementioned red hue with a raised Tiger Stripe at the midfoot cage area. The Coca-Cola logos can be seen on both the medial and the lateral side of the shoe. There is also a white ASICS reference at the tongue. It is complete with green GEL cushioning for comfort and a nod to the glass Coke bottles.
Image Credit: NAKED
Why This Trend Is Growing
- Branded Sneaker Collaborations
- Sneaker collaborations between brands provide an opportunity to create unique and branded products that appeal to a wider audience.
- Product Design Inspiration From Popular Culture
- Aligning product designs to popular cultural trends such as the Tokyo Olympic games can create a sense of urgency and exclusivity for customers.
- Sustainable and Recyclable Materials in Product Design
- Incorporating sustainable materials like mesh in product design can improve the eco-friendliness of the product while appealing to the growing number of environmentally conscious consumers.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can collaborate with other companies to create unique and limited edition products that appeal to a wider audience.
- Beverage Industry
- Beverage companies can explore product collaborations with other industries to showcase their brand identity and increase brand awareness.
- Sports Industry
- Sports companies can align product designs to popular cultural trends like the Olympics to create more exclusivity and demand for their products.
