Coca-Cola Joins ASICS on a GEL-Quantum 90 Sneaker Model
References: anrdoezrs.net & hypebeast
Coca-Cola works in collaboration with ASICS on a new design iteration of the iconic GEL-Quantum 90 sneaker model for the season. The main detail that meets the eye is the signature red color true to Coca-Cola at the forefront paired together with some branding details.
The co-created shoe nods to the soda brand and a possible reference to the Tokyo Olympic Games. The upper is made from mesh materials in the aforementioned red hue with a raised Tiger Stripe at the midfoot cage area. The Coca-Cola logos can be seen on both the medial and the lateral side of the shoe. There is also a white ASICS reference at the tongue. It is complete with green GEL cushioning for comfort and a nod to the glass Coke bottles.
Image Credit: NAKED
The co-created shoe nods to the soda brand and a possible reference to the Tokyo Olympic Games. The upper is made from mesh materials in the aforementioned red hue with a raised Tiger Stripe at the midfoot cage area. The Coca-Cola logos can be seen on both the medial and the lateral side of the shoe. There is also a white ASICS reference at the tongue. It is complete with green GEL cushioning for comfort and a nod to the glass Coke bottles.
Image Credit: NAKED
Trend Themes
1. Branded Sneaker Collaborations - Sneaker collaborations between brands provide an opportunity to create unique and branded products that appeal to a wider audience.
2. Product Design Inspiration From Popular Culture - Aligning product designs to popular cultural trends such as the Tokyo Olympic games can create a sense of urgency and exclusivity for customers.
3. Sustainable and Recyclable Materials in Product Design - Incorporating sustainable materials like mesh in product design can improve the eco-friendliness of the product while appealing to the growing number of environmentally conscious consumers.
Industry Implications
1. Fashion Industry - Fashion brands can collaborate with other companies to create unique and limited edition products that appeal to a wider audience.
2. Beverage Industry - Beverage companies can explore product collaborations with other industries to showcase their brand identity and increase brand awareness.
3. Sports Industry - Sports companies can align product designs to popular cultural trends like the Olympics to create more exclusivity and demand for their products.
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