adidas gives fans an official look at the new YEEZY 700 V3 sneaker model entitled Kyanite. The silhouette is free of the BOOST technology this time around. The tonal palette references some inspiration from the Arzareth colorway that originally launched back in Fall 2020.
The Kyanite color is a royal blue mineral that can be found in metamorphic rocks. This is the main hue that details the shoe, applied in a wavy pattern across the side paneling from the from all the way to the back. Accompanying this are some black and gray details for a contrast. Black details make up the interior lining and the throat. The gray hue makes up the mesh paneling that rests right above the midsole.
Image Credit: adidas
Key Themes Behind This Trend
- Mineral-themed Sneakers
- Opportunity for companies to experiment with forms of artistic expression through the use of materials that reference natural elements, in order to generate buzz.
- Boost-free Silhouettes
- Companies could focus on developing alternatives to the BOOST technology in order to create sneakers with a unique feel and aesthetic appeal.
- Tonal Color Palettes
- Designers could explore ways to incorporate tonal color palettes inspired by natural elements, in order to create a unique fashion statement in line with contemporary tastes.
Where This Applies
- Fashion
- Companies in the fashion industry can draw on the use of materials that reference natural elements in order to create more distinctive and appealing products.
- Footwear
- Opportunities exist for companies in the footwear industry to develop and market sneakers with unique aesthetics that differentiate themselves from other models on the market.
- Luxury Goods
- Luxury good manufacturers can leverage the use of unique materials to highlight their differentiation from other companies and capture niche market segments for their products.
