Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,048 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,048 cutting edge ideas.

Low-ABV Tequila

Low or no-alcohol tequila beverages offer a healthier alternative

Trend - Alcohol free tequilas and low-ABV tequila beverages are now offering more flavorful alternatives to the gin and vodkas that currently dominate the no or low-abv space. Products include everything from non-alcoholic spirits that replicate tequilas' flavours, to more refreshing seltzer drinks.

Insight - Gen Z is generally less interested in alcohol consumption than preceeding generations. This demographic is more health-conscious because of how widely available health information now is, and they're more likely to consume cannabis over alcohol because of its comparative mental and physical health benefits. In order to adapt, the alcohol industry is having to appeal to this generation's more introverted tendencies and focus on wellness.
Workshop Question - How could your brand better appeal to Gen Z's habits?
Trend Themes
1. Rise of Low-abv Tequila - Non-alcoholic and low-ABV tequilas are increasingly gaining popularity among health-conscious Gen Z consumers, who are more likely to consume cannabis over alcohol, opening up an opportunity for brands to introduce more such options.
2. New Non-alcoholic Spirits - The alcohol industry is having to focus on wellness and sober living to adapt to the changing interests and tendencies of Gen Z consumers, creating a market for non-alcoholic spirits and mocktail ingredients.
3. Organic Alcoholic Drinks - The rise of CleanCo’s and Damn Right Cocktails’ 100% de agave Tequila sparkling cocktail line and non-alcoholic tequila alternatives suggests an opportunity in producing more organic options in the alcohol space that cater to health-conscious consumers.
Industry Implications
1. Non-alcoholic Beverages - The rise of non-alcoholic and low ABV spirits in the alcohol industry offers aspiring entrepreneurs the opportunity to venture into the non-alcoholic beverage space and expand the options available in the market.
2. Wellness - The shift towards health-consciousness and sober living creates opportunities for businesses in the wellness industry offering products and services that appeal to this trend.
3. Organic Foods and Beverages - The trend towards organic and healthy foods and beverages presents a disruptive innovation opportunity for businesses to create healthier versions of popular alcoholic drinks using natural and organic ingredients.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
39,856 Total Clicks
Date Range:
May 21 — Oct 22
Trending:
Average
Consumer Insight Topics:

Related Examples

Widow Jane-Barreled Tequilas
Widow Jane-Barreled Tequilas
Tequila Ocho Launches its 'Reposado Barrel Select Widow Jane 2022'
Fruit-Infused Tequila Spirits
Fruit-Infused Tequila Spirits
Neurita Tequila is Introducing Two New Flavors
Cannabis-Infused Spirits
Cannabis-Infused Spirits
MXXN Launched a New Lineup of Non-Alcoholic Cannabis-Infused Spirits
High/Low Blended Tequilas
High/Low Blended Tequilas
Costa Tequila Launches New Barrel-Aged 'Añejo' Tequila
Ready-to-Enjoy Margarita Cocktails
Ready-to-Enjoy Margarita Cocktails
Olmeca Altos Margarita Classic Lime is Expertly Crafted
Jalapeño-Infused Tequilas
Jalapeño-Infused Tequilas
Rancho La Gloria Enters the Spirit Category with 'Infused Tequilas'
Pinkish Non-Alcoholic Spirits
Pinkish Non-Alcoholic Spirits
Gordon’s Premium Pink 0.0% Alcohol Free Spirit is Aromatic
Non-Alcoholic Craft Beers
Non-Alcoholic Craft Beers
HARMON'S Offers a Range of Delicious Craft Beers with Zero Sugars
Refreshing Bottled Hard Seltzers
Refreshing Bottled Hard Seltzers
Stone Brewing's Buenavida is Brewed with High Quality Cane Sugar
Instantly Refreshing Hard Seltzers
Instantly Refreshing Hard Seltzers
SONIC Hard Seltzer is Packaged in Cans That Get Colder Faster
IPA-Inspired Sparkling Waters
IPA-Inspired Sparkling Waters
Hop Splash is a Sparkling, Hop-Infused Water with Zero Alcohol
Yohimbe Bark-Infused Soaps
Yohimbe Bark-Infused Soaps
Dr. Squatch Relaunches the Iconic Bow Chicka Wow Wow Soap
Dry January Takeovers
Dry January Takeovers
Oddbird is Bringing Non-Alcoholic Cocktails to Zetter Townhouses
Margarita-Style Flavored Hard Seltzers
Margarita-Style Flavored Hard Seltzers
These Seltzers Add a Modern Touch to a Classic Cocktail
Vegan In-House Wine Ranges
Vegan In-House Wine Ranges
The Spar Vegan Wine Range Includes More Than 70 Options
Soda-Branded Cocktails
Soda-Branded Cocktails
Coca-Cola is Releasing a Line of Mixed Fresca Cocktails
Alcohol-Free Adaptogen Aperitifs
Alcohol-Free Adaptogen Aperitifs
Katy Perry Launches Non-Alcoholic Apertif Line Called De Soi
Vibrant Non-Alcoholic Wines
Vibrant Non-Alcoholic Wines
Stella Rosa Non-Alcoholics Supports Year-Round "Stellabrations"
Botanical-Infused Whiskeys
Botanical-Infused Whiskeys
Anora Group Launches New Irish Whiskey Brand Called Carlow's
Cubed Cocktail Mixers
Cubed Cocktail Mixers
Mixicles are Premium Frozen Mixers Crafted with Juices, Herbs & Botanicals
Non-Alcoholic Elderflower Aperitivos
Non-Alcoholic Elderflower Aperitivos
Tuscan Tree Cloudy Elderflower is a Non-Alcoholic Aperitivo
Collaborative Non-Alcoholic Wines
Collaborative Non-Alcoholic Wines
Chef Cat Cora & Miller Family Wine Company Launched a New Brand
Sugar-Free Hard Sodas
Sugar-Free Hard Sodas
These 'Bud Light' Sodas Are Free Of Gluten and Artificial Flavoring
Sober Craft Beer Collections
Sober Craft Beer Collections
These Non-Alcoholic Craft Beers Boast Satisfying Flavor Profiles
Cannabis-Infused Non-Alcoholic Spirits
Cannabis-Infused Non-Alcoholic Spirits
Tilray Acquired Colorado-Based Breckenridge Distillery
Non-Alcoholic Gin Alternatives
Non-Alcoholic Gin Alternatives
Roti is a New No-Alcohol Product Made with Juniper & Coriander
Non-Alcoholic Botanical Beverages
Non-Alcoholic Botanical Beverages
DRY Launches Premium Alcohol-Free Line, Botanical Bubbly Reserve
Ready-to-Drink Alcohol-Free Cocktails
Ready-to-Drink Alcohol-Free Cocktails
De Kuyper Taps Into the No-Alcohol Market with New Cocktails
All-Natural Alcohol-Free Mixers
All-Natural Alcohol-Free Mixers
Good Cocktail Co. Makes Classic Non-Alcoholic Cocktail Mixers
Alcohol-Free Beer Packs
Alcohol-Free Beer Packs
Brooklyn Brewery Will Release Non-Alcoholic Variety Pack, Special Effects
Festive Non-Alcoholic Proseccos
Festive Non-Alcoholic Proseccos
Lyre's Introduces Alcohol-Free Prosecco, the Classico Grande
Alcohol-Free Sweet Sakes
Alcohol-Free Sweet Sakes
HUMAN MADE Releases Non-Alcoholic Sake Called 'SWEET BOY'
Canned Non-Alcoholic Tonics
Canned Non-Alcoholic Tonics
Seedlip's Distilled Botanical Drinks Can Be Enjoyed Anywhere
Sweetly Finished Non-Alcoholic Ciders
Sweetly Finished Non-Alcoholic Ciders
The Brothers Cider Toffee Apple Alcohol Free is Vegan
Restorative Non-Alcoholic Libations
Restorative Non-Alcoholic Libations
Melati Draws in Many Influences to Create its Aperitif
Blood Orange Bitter Aperitifs
Blood Orange Bitter Aperitifs
Proposition Cocktail Co Offers a Natural Refreshing Beverage
Zesty Bitter Orange Aperitif
Zesty Bitter Orange Aperitif
Wilfred's Aperitif is a Refreshing Non-Alcoholic Summery Libation
Non-Alcoholic Energy Seltzers
Non-Alcoholic Energy Seltzers
Performix SST Energy Seltzer Refuels with Zero Sugar & Zero Calories
Uplifting Non-Alcoholic Spirits
Uplifting Non-Alcoholic Spirits
Spirited Euphoria is Made with Hemp, CBD, Adaptogens & Nootropics
Ready-to-Drink Non-Alcoholic Aperitifs
Ready-to-Drink Non-Alcoholic Aperitifs
Ghia's Canned Aperitifs Share Bitter, Herbal Flavors
Ready-to-Drink Tequila Alternatives
Ready-to-Drink Tequila Alternatives
Esmeralda is a Non-Alcoholic Beer with "Tequila"
OOO-Themed Hard Seltzers
OOO-Themed Hard Seltzers
Bud Light Seltzer is Launching an Exclusive Out of Office Variety Pack
Spicy Citrus Seltzers
Spicy Citrus Seltzers
Spicy Ranch Water Features Organic Agave, Natural Lime Juice & Jalapeño
Summer Hard Seltzer Calendars
Summer Hard Seltzer Calendars
Truly's Summer Fridays Calendar Adapts the Classic Advent Calendar