Low or no-alcohol tequila beverages offer a healthier alternative
Trend - Alcohol free tequilas and low-ABV tequila beverages are now offering more flavorful alternatives to the gin and vodkas that currently dominate the no or low-abv space. Products include everything from non-alcoholic spirits that replicate tequilas' flavours, to more refreshing seltzer drinks.
Insight - Gen Z is generally less interested in alcohol consumption than preceeding generations. This demographic is more health-conscious because of how widely available health information now is, and they're more likely to consume cannabis over alcohol because of its comparative mental and physical health benefits. In order to adapt, the alcohol industry is having to appeal to this generation's more introverted tendencies and focus on wellness.
Insight - Gen Z is generally less interested in alcohol consumption than preceeding generations. This demographic is more health-conscious because of how widely available health information now is, and they're more likely to consume cannabis over alcohol because of its comparative mental and physical health benefits. In order to adapt, the alcohol industry is having to appeal to this generation's more introverted tendencies and focus on wellness.
Workshop Question - How could your brand better appeal to Gen Z's habits?
Trend Themes
1. Rise of Low-abv Tequila - Non-alcoholic and low-ABV tequilas are increasingly gaining popularity among health-conscious Gen Z consumers, who are more likely to consume cannabis over alcohol, opening up an opportunity for brands to introduce more such options.
2. New Non-alcoholic Spirits - The alcohol industry is having to focus on wellness and sober living to adapt to the changing interests and tendencies of Gen Z consumers, creating a market for non-alcoholic spirits and mocktail ingredients.
3. Organic Alcoholic Drinks - The rise of CleanCo’s and Damn Right Cocktails’ 100% de agave Tequila sparkling cocktail line and non-alcoholic tequila alternatives suggests an opportunity in producing more organic options in the alcohol space that cater to health-conscious consumers.
Industry Implications
1. Non-alcoholic Beverages - The rise of non-alcoholic and low ABV spirits in the alcohol industry offers aspiring entrepreneurs the opportunity to venture into the non-alcoholic beverage space and expand the options available in the market.
2. Wellness - The shift towards health-consciousness and sober living creates opportunities for businesses in the wellness industry offering products and services that appeal to this trend.
3. Organic Foods and Beverages - The trend towards organic and healthy foods and beverages presents a disruptive innovation opportunity for businesses to create healthier versions of popular alcoholic drinks using natural and organic ingredients.
