Category
Lifestyle
Assisted Choices
Trend cluster
Category
Web3
Cannabis
Cannabis brands create metaverse-based experiences and events.
5.1
Trend score
Trend
What is the Web3 Cannabis trend?
Web3 Cannabis: Cannabis brands are expanding their digital footprint by creating experiences or hosting events in the metaverse. Brands in this space are offering everything from metaverse-based cannabis testing labs to virtual dispensaries.
Insight
The consumer insight behind the Web3 Cannabis trend
In North America, the legal cannabis industry has expanded to such extents that businesses in this space emerge on a regular basis. Consumers who are especially passionate about the benefits of the plant are more likely to engage with brands that elevate in-store or cannabis consumption experiences in ways that they haven't yet experienced. By investing in Web3 experiences, cannabis brands are able to appeal to the most devoted cannabis customers.
Trend themes
Themes within the Web3 Cannabis trend
Three behaviours holding the trend together01
Web3 Cannabis Experiences
Cannabis brands are creating metaverse-based experiences and events, offering everything from metaverse-based cannabis testing labs to virtual dispensaries.
02
Cannabis-Centered Metaverses
The creation of cannabis-centric metaverses that connect the cannabis and hemp communities is revolutionizing the marketplace, enabling globalization and social responsibility.
03
Metaverse Cannabis Labs
The integration of cannabis testing facilities in the metaverse is a new approach to building a community and improving marketing strategies while offering users a chance to earn rewards through virtual cannabis knowledge quests.
Industry implications
What the Web3 Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The legal cannabis industry is expanding, creating opportunities for innovation in the way consumers access and experience cannabis products.
For
Virtual Reality Industry
Virtual reality technologies are being increasingly used in creating cannabis experiences, leading to a disruptive innovation opportunity for businesses in the education and entertainment sectors.
For
Blockchain Industry
The combination of cannabis and crypto is creating a new frontier of decentralized finance and innovative marketplace solutions.
Workshop question
How could your brand better prioritize experience for its customers?
Trend signals
Trend signals for Web3 Cannabis
Trend score 5.1 out of 10, from popularity 78%, activity 64%, freshness 13%.
Popularity78%
Activity64%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Web3 Cannabis trend
4 featured examples from Feb 18 to Sep 28, 2022CategoryTech
Metaverse Cannabis Labs
ACS Laboratory is the First Cannabis Testing Facility in the Metaverse
The integration of cannabis testing with the metaverse presents an innovative opportunity for companies to combine analytical testing with virtual reality and offer more accurate…
CategoryTech
4/20 Cannabis Metaverse Events
Smokewear Brand Sundae School Launches the 'Flowerverse'
Cannabis companies can leverage virtual reality and interactive e-commerce platforms to enhance their sales and marketing strategies.
CategoryBusiness
Metaverse Cannabis Shops
The First THC Products are Available for Purchase in the Metaverse
Virtual cannabis dispensaries are a potential opportunity for innovation in marketing and sales for the cannabis industry.
CategoryTech
Cannabis-Centered Metaverses
Cannaland is the World's First Cannabis Metaverse
The cannabis industry can leverage cannabis-centered metaverses like Cannaland to create virtual communities, foster innovation and globalization, and provide immersive opportunit…
