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Upcycled Oats

Food companies are transforming excess oats into usable food products

Trend - Most companies that produce oat milk send a sizable portion of excess oats to waste facilities. Startups in the baked goods, protein powder, and snack food industries are partnering with oat milk manufacturers to upcycle these excess oats, as they are still safe for consumption.

Insight - Sustainability is one of the fastest-rising motivators for customers in the CPG and retail food industries. These consumers seek sustainable products that go beyond recyclable packaging. Upcycled products are transformed from safe, excess food that is to be discarded. As a result, upcycled products have a significantly lower environmental impact than their competitors, leading to a clear advantage in marketing effectiveness and brand attractiveness to the eco-friendly consumer.
Workshop Question - How could your brand reduce unnecessary waste?
Trend Themes
1. Upcycling - Companies across food industries are partnering with oat milk manufacturers to upcycle excess oats into usable food products.
2. Sustainability - The growing environmental concern among consumers has led the CPG and retail food industries to offer sustainable products such as upcycled goods.
3. Health and Wellness - Many companies are utilizing upcycled oats to create vegan, gluten-free, and non-GMO snacks and desserts, providing healthful alternatives to classic sweet treats.
Industry Implications
1. Food and Beverage - The food and beverage industry benefits from trends in upcycling and sustainability, with opportunities to create new products that cater to consumers of healthful, eco-friendly snacks and food products.
2. CPG - Consumer packaged goods (CPG) companies can benefit from the growing demand for sustainable products such as upcycled goods, to market their offerings as responsible and eco-friendly.
3. Health and Fitness - The thriving industry of health and fitness can make use of upcycled, protein-packed oat products in their products, promoting healthful and nutritional options for consumers.
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
49,698 Total Clicks
Date Range:
Feb 21 — Jun 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Upcycled Ingredient Cookies
Upcycled Ingredient Cookies
Fancypants Baking Co. Created a Line of Cookies to Reduce Food Waste
Fancypants Baking Co. is introducing three kinds of cookies made with upcycled food ingredients to reduce food waste and they put a more sustainable spin on classic cookie flavors. The new line of... MORE
Upcycled Cookie Mixes
Upcycled Cookie Mixes
Renewal Mill Makes Cookie Mixes with Okara and Oat Milk Flour
Renewal Mill recently expanded its product portfolio with two new cookie mixes that are made from okara flour or oat milk flour. While the brand’s Upcycled Sugar Cookie Mix helps to give new... MORE
Upcycled Oat Proteins
Upcycled Oat Proteins
SunOpta Released the 'OatGold' Protein Powder Made from Oat Milk Waste
SunOpta released a new upcycled protein powder made from excess oats titled ‘OatGold.’ The oats are sourced from the oat milk production process, where many oats are leftover and are... MORE
Upcycled Oat Protein Cereals
Upcycled Oat Protein Cereals
Seven Sundays & SunOpta Created a Cereal Line with OatGold
Seven Sundays launched the first-ever oat protein cereal made with SunOpta’s OatGold, a nutrient-rich upcycled oat protein powder, which is a byproduct of oat milk production. Hannah Barnstable,... MORE
Low-Impact Plant-Based Gelatos
Low-Impact Plant-Based Gelatos
Wonderlab's Doozy Pots are Desserts with Oat and Hemp
Wonderlab’s Doozy Pots are plant-based gelatos that are made with earth-friendly ingredients that are vegan-friendly and packaged in containers made with renewable resources. The products are... MORE
Protein-Packed CPG Cookies
Protein-Packed CPG Cookies
Love + Chew Partnered with Renewal Mill on a Peanut Butter Cookie
‘Love + Chew,’ a female-led plant-based, partnered up with the upcycled food company ‘Renewal Mill’ to launch ‘The Protein Cookie.’ This is a peanut butter-filled... MORE

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