Category
Business
Costume Commerce
Trend cluster
Category
Sustainable
Gifting
Eco-friendly gift options cater to sustainability focused consumers.
5.4
Trend score
What's Happening
What is the Sustainable Gifting trend?
Sustainable Gifting: Brands are offering sustainable gifts for customers who are looking to reduce the environmental impact of their purchase decisions. Platforms, stores, and catalogs that feature eco-friendly gifts will become more popular as sustainability becomes a key purchase motivator for consumers.
Insight
The consumer insight behind the Sustainable Gifting trend
Sustainability is increasingly becoming a crucial focus for businesses as both policy and consumer opinion increasingly favor environmental protection. As the threat of climate change looms, more consumers are trying to make both small and large lifestyle changes in order to reduce their personal impact on the environment--and are turning to brands that help this process along.
Evidence
Examples of the Sustainable Gifting trend
CategoryEco
Sustainability Starter Kits
This Bagito Kit Promotes More Eco-Friendly Lifestyles
Develop a sustainable e-commerce platform that promotes eco-friendly products and offers customizable sustainability starter kits.
CategoryEco
Carbon Negative Gift Catalogs
E8's Good Carbon Gifts Shares Climate-Friendly Products
E-commerce platforms can promote carbon-negative products, like those in E8's Good Carbon Gifts guide, and contribute to reducing overall carbon emissions.
CategoryTech
Gift-Giving Platforms
The Gleam App Highlights Small, Eco-Friendly Businesses for Gift-Giving
Online e-commerce platforms are poised to capitalize on the trend of gift-giving automation and eco-friendly gifting.
CategoryEco
Sustainable Biomaterial Gift Wraps
Natural Material Studio Designed Calvin Klein’s Gift Wrap
Retailers can adopt the biomaterial gift wrapping concept to create a unique and sustainable gifting experience for their customers.
CategoryEco
Sustainable Marketplace Pop-Ups
Mercari's Pop-Up Educates People on the Ease of Selling Secondhand
Retail businesses can explore the potential of utilizing in-store or pop-up spaces as secondhand selling platforms to attract customers and tap into the growing demand for sustain…
CategoryTech
Sustainable Corporate Gifting Solutions
Unwrapit is a Canadian Online Gifting Platform
The corporate gifting industry could benefit from more sustainable and meaningful gift-giving practices, as well as innovative platforms and technologies to enhance the gifting ex…
CategoryEco
Coral Reef Adoption Gifts
You Can Adopt a Coral with Coral Vita with as Little as $1
Coral reef restoration efforts provide an opportunity for the ecotourism industry to develop educational trips and experiences centered around conservation and sustainability.
Workshop question
How could your brand offer more sustainable choices for its customers?
Trend themes
Themes within the Sustainable Gifting trend
Three behaviours holding the trend together01
Sustainable Gifting
Sustainability-focused consumers are driving the trend of sustainable gift options offered by brands, with eco-friendly gift catalogs and gift-giving platforms growing in popularity.
02
Carbon Negative Solutions
Carbon-negative gift catalogs and sustainable corporate gifting solutions are on the rise, with brands focusing on reducing environmental impact and sharing climate-friendly products and technologies.
03
Sustainable Marketplace Pop-Ups
Mercari’s secondhand marketplace pop-up shop is an example of a growing trend where brands are creating experiential, sustainability-focused spaces that promote the benefits and impact of reuse ecosystems.
Industry implications
What the Sustainable Gifting trend means for industry
Where the trend changes the playbookFor
Sustainable Retail
Brands and marketers in the sustainable retail industries can consider offering eco-friendly gift options, carbon-negative products, and partnering with digital platforms for a more sustainable approach to consumerism.
For
Corporate Gifting
Businesses in the corporate gifting industry can benefit from sustainable corporate gifting solutions, which offer unique experiences and focus on reducing the environmental impact of gifting.
For
Secondhand Marketplace
Companies in the secondhand marketplace industry can explore creating experiential, sustainability-focused pop-ups to promote the reuse ecosystem and inspire consumers to recirculate unused items.
Trend signals
Trend signals for Sustainable Gifting
Trend score 5.4 out of 10, from popularity 75%, activity 73%, freshness 13%.
Popularity75%
Activity73%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
