Eco-friendly gift options cater to sustainability focused consumers
Trend - Brands are offering sustainable gifts for customers who are looking to reduce the environmental impact of their purchase decisions. Platforms, stores, and catalogs that feature eco-friendly gifts will become more popular as sustainability becomes a key purchase motivator for consumers.
Insight - Sustainability is increasingly becoming a crucial focus for businesses as both policy and consumer opinion increasingly favor environmental protection. As the threat of climate change looms, more consumers are trying to make both small and large lifestyle changes in order to reduce their personal impact on the environment--and are turning to brands that help this process along.
Insight - Sustainability is increasingly becoming a crucial focus for businesses as both policy and consumer opinion increasingly favor environmental protection. As the threat of climate change looms, more consumers are trying to make both small and large lifestyle changes in order to reduce their personal impact on the environment--and are turning to brands that help this process along.
Workshop Question - How could your brand offer more sustainable choices for its customers?
Trend Themes
1. Sustainable Gifting - Sustainability-focused consumers are driving the trend of sustainable gift options offered by brands, with eco-friendly gift catalogs and gift-giving platforms growing in popularity.
2. Carbon Negative Solutions - Carbon-negative gift catalogs and sustainable corporate gifting solutions are on the rise, with brands focusing on reducing environmental impact and sharing climate-friendly products and technologies.
3. Sustainable Marketplace Pop-ups - Mercari’s secondhand marketplace pop-up shop is an example of a growing trend where brands are creating experiential, sustainability-focused spaces that promote the benefits and impact of reuse ecosystems.
Industry Implications
1. Sustainable Retail - Brands and marketers in the sustainable retail industries can consider offering eco-friendly gift options, carbon-negative products, and partnering with digital platforms for a more sustainable approach to consumerism.
2. Corporate Gifting - Businesses in the corporate gifting industry can benefit from sustainable corporate gifting solutions, which offer unique experiences and focus on reducing the environmental impact of gifting.
3. Secondhand Marketplace - Companies in the secondhand marketplace industry can explore creating experiential, sustainability-focused pop-ups to promote the reuse ecosystem and inspire consumers to recirculate unused items.
