Unwrapit is a sustainable corporate gifting company. The Canadian tech startup aims to reduce the environmental impact of the corporate gift industry, which is projected to become a $306 Billion industry by 2024. Many gifts of this kind are destined for a landfill.
Unwrapit is an online gifting platform that helps companies maintain meaningful connections with employees. It created a paradigm for corporate gifting experiences by offering relationship-building opportunities in the form of unique gift cards, subscriptions, and more. The brand provides 100 experiential, digital, and charitable offerings. Employees receive their gifts virtually via a gift portal. Some contributing suppliers include Airbnb and One Tree planted. The platform also allows customers to donate to over 1.8M charities across North America.
Image Credit: Unwrapit
What's Driving This Trend
- Sustainable Corporate Gifting
- There is an opportunity for companies to adopt sustainable practices in their corporate gift-giving, through the use of eco-friendly materials and digital experiences.
- Online Gifting Platforms
- The rise of online gifting platforms presents an opportunity for startups to offer a new way to give gifts and connect with employees and customers.
- Charitable Gift-giving
- There is a growing trend towards charitable giving, providing companies with an opportunity to align their brand with important causes and create positive social impact.
Who This Affects Most
- Corporate Gifting
- The corporate gifting industry could benefit from more sustainable and meaningful gift-giving practices, as well as innovative platforms and technologies to enhance the gifting experience.
- E-commerce
- Online gifting platforms present an opportunity for the e-commerce industry to offer a new kind of product and service, with the added benefit of sustainable and charitable options.
- Charitable Organizations
- Charities and non-profits can benefit from partnerships with companies offering charitable gifting options, as they can receive donations and exposure to new audiences.
