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Alternative Kit

Meal kits made for families offer vegetarian and vegan options

Trend - As more consumers adapt to vegetarian, vegan, or "flexitarian" diets, they're imparting the same habits to their children. Now, brands are offering convenience-based vegetarian or vegan meal kits to that the dietary restrictions or preferences of entire households are accommodated.

Insight - Consumers now expect that food and beverage brands are inclusive in the ingredients and product ranges they offer so that their specific needs and preferences are met. For parents who are trying to teach their health-related habits to their children, meal kits that are accommodating and interactive help educate kids while also respecting parents' time and need for convenience.
Workshop Question - How could your brand be more inclusive in the products/services it offers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
18,446 Total Clicks
Date Range:
Nov 20 — Oct 22
Trending:
New and Warm
Consumer Insight Topics:

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