Upscale American tasting company Eleven Madison Park has announced the launch of Eleven Madison Home, a new meal kit platform that delivers plant-based boxes to New Yorkers. The new meal kits, which come with both ready-made products and whole food produce, are designed to allow shoppers to eat plant-based for an entire day.
All-in-all, a single meal kit will come with breakfast, lunch, dinner, and snacks, all of which are suited to a modern clean-eating lifestyle. In addition, each box purchased will contribute to Eleven Madison Park's commitment to curbing food insecurity, an initiative the company has undertaken with Rethink Food.
“To adjust our habits isn’t easy. It’s especially true when it comes to food. But it can happen little by little, as long as it does not feel like a sacrifice. It has to be as fun and delicious as possible. In this case, a true luxury,” said Eleven Madison Park chef Daniel Humm.
Image Credit: Eleven Madison Park
What Makes This Trend Stand Out
- Luxury Plant-based Meal Kits
- The rise of luxury plant-based meal kits presents opportunities for plant-based food companies to offer high-end, ready-made products with quality ingredients.
- Whole Food Produce Meal Kits
- The emergence of meal kits offering both ready-made products and whole food produce establishes opportunities for grocery stores to bundle fresh ingredients with meal kits for added convenience.
- Clean Eating Meal Solutions
- The trend towards clean eating meal solutions highlights opportunities for food delivery companies to offer more health-conscious options with a range of suitable snacks and side dishes.
Sectors Adopting This
- Plant-based Food
- The plant-based food industry can capitalize on a surge in demand for convenient, high-end meal kits with plant-based ingredients.
- Grocery
- The grocery industry can explore meal kit options that feature whole food produce, providing customers with fresh ingredients and a complete meal.
- Food Delivery
- The food delivery sector has an opportunity to offer healthier meals and clean eating options to a rising number of health-conscious consumers.
