Pizza franchise Blaze Pizza is known for its wood fire oven pies and tasty selection of individually sized and family-friendly options -- in light of the ongoing COVID-19 pandemic, the business is offering DIY pizza kits to consumers, and they are available just in time for the upcoming holiday season.
Available in 9 signature flavors including Red Vine, BBQ Chicken, Art Lover, Green Stripe, Veg Out, Hot Link, White Top and a Build Your Own Pizza option, the DIY pizza kits feature everything one needs to build their own Blaze-style individually sized pizza at home.
The baking supplies inside each kit include "a dough ball, dusting flour, sauce and up to seven toppings" that can be custom-picked. These range from veggies and sauces to artisan cheeses of one's choice.
Key Themes Behind This Trend
- Branded DIY Food Kits
- Food franchises, caterers, and restaurants can offer DIY meal kits as a way to adapt their business model during the pandemic and beyond.
- Individualized Meal Options
- Consumers are looking for customizable and individualized meal options, which can be an opportunity for food businesses to differentiate themselves from competitors.
- At-home Cooking and Baking
- As people spend more time at home, there is a growing trend towards DIY cooking and baking, which can be leveraged by food businesses by offering easy-to-make meal kits.
Where This Applies
- Food Franchises
- Food franchises, like Blaze Pizza, can expand their product offerings to include DIY meal kits that allow consumers to enjoy their products from home.
- Catering Services
- Catering services can pivot their business model during the pandemic by offering at-home meal kits for events and celebrations, such as DIY pizza-making kits for children's birthday parties.
- Restaurant Chains
- Restaurant chains can offer DIY meal kits featuring their signature dishes as a way to reach consumers who are hesitant to dine in or who prefer to cook at home.
