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Cream Hygiene

Cream-based deodorants become more popular

Trend - As more consumers look for hygiene products that are "natural" but still effective, cream-based deodorant formulas have been gaining more traction. These products are also often packaged and formulated more sustainably.

Insight - When it comes to personal care products, consumers are no longer prioritizing convenience the same way they once did. Now that personal care routines are increasingly viewed as "self-care rituals" by consumers, they're more willing to experiment with products that prioritize ingredients and distinct formulas over convenience and/or ease-of-use.
Workshop Question - How could your brand better prioritize product experience?
Trend Themes
1. Natural Cream-based Deodorants - With consumers prioritizing ingredient quality and sustainability, there is a rise in natural cream-based deodorants that are effective and eco-friendly.
2. Antibacterial Natural Deodorants - Natural deodorant brands are creating antibacterial formulas infused with essential oils and plant-based extracts for long-lasting odor protection.
3. Sustainable Packaging for Personal Care Products - Companies are exploring innovative packaging solutions, like biodegradable materials and compostable jars, in an effort to make personal care product packaging more sustainable.
Industry Implications
1. Natural Personal Care Products - Companies in the natural personal care industry can experiment with cream-based deodorants that prioritize ingredient quality and innovative, sustainable packaging solutions.
2. Sustainable Packaging Industry - As the demand for sustainable packaging in the personal care industry increases, companies in the sustainable packaging industry can provide innovative solutions like compostable jars and biodegradable materials.
3. Vegan and Cruelty-free Skincare Industry - With consumers increasingly prioritizing ethical and environmentally-friendly products, companies in the vegan and cruelty-free skincare industry can create effective natural deodorants with eco-friendly, plant-based ingredients.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 58 Examples:
81,710 Total Clicks
Date Range:
Mar 21 — Feb 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Vegan Anti-Odorants
Vegan Anti-Odorants
Nuud is a Sustainable and Clean Alternative to Traditional Deodorants
Nuud is a natural, sustainable, and vegan anti-odorant. Based in Amsterdam, the brand seeks to “change the current deodorant industry” with its hyper-concentrated cream that ensures... MORE
Full-Body Deodorant Creams
Full-Body Deodorant Creams
The Sweet Citrus Cream Deodorant Rubs in Like a Lotion
Just Ingredients’ Sweet Citrus Cream Deodorant is a full-body deodorant cream that’s magnesium-infused and ready to be applied like a lotion. This pH-balanced product is non-irritating... MORE
Odor-Blocking Deodorant Creams
Odor-Blocking Deodorant Creams
The Cream Deo by Megababe is Infused with 5% AHAs
The Cream Deo is a new product from Megababe and it’s the brand’s first deodorant cream format. The odor-fighting formula boasts 5% alpha-hydroxy acids (mandelic and lactic) to block... MORE
Scentless Deodorant Creams
Scentless Deodorant Creams
Piper Wai Boasts a Safe, Aluminum-free Vegan Deodorant
As part of its multi-functional beauty product range, skincare brand Piper Wai offers a scentless deodorant cream that is ideal for sensitive skin and those experiencing scent sensitivity. The... MORE
Cream-to-Powder Deodorants
Cream-to-Powder Deodorants
Aurelia's Natural Cream Deodorant is Full of Antibacterial Ingredients
Aurelia created a natural cream deodorant that has a transformative cream-to-powder formula that’s effective for keeping underarms dry, fresh and lightly scented. The aluminum-free Citrus... MORE
Free-From Body Deodorants
Free-From Body Deodorants
Lume Invisible Cream Deodorant is Aluminum and Fragrance-Free
The Lume Invisible Cream Deodorant is an anti-odor cosmetic product for consumers to use as a way to naturally stay fresh for longer periods. The product is formatted to be applied to all areas of... MORE
Antibacterial Natural Deodorants
Antibacterial Natural Deodorants
Wildcraft Launched Two New Cream Formula Deodorants
Wildcraft recently launched two new cream formula deodorants made from 100% natural ingredients. The freshly scented products glide seamlessly onto the skin. Packed with herbaceous essential oils,... MORE
Sustainable Deodorant Creams
Sustainable Deodorant Creams
i+m Partners with Quadpack to Launch a New Product for WE REDUCE!
Berlin-based brand i+m partners with Quadpack to launch its new sustainable deodorant cream. The Rose Deodorant Cream is the newest addition to the German cosmetic brand’s WE REDUCE! line,... MORE

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