Cream-based deodorants become more popular
Trend - As more consumers look for hygiene products that are "natural" but still effective, cream-based deodorant formulas have been gaining more traction. These products are also often packaged and formulated more sustainably.
Insight - When it comes to personal care products, consumers are no longer prioritizing convenience the same way they once did. Now that personal care routines are increasingly viewed as "self-care rituals" by consumers, they're more willing to experiment with products that prioritize ingredients and distinct formulas over convenience and/or ease-of-use.
Insight - When it comes to personal care products, consumers are no longer prioritizing convenience the same way they once did. Now that personal care routines are increasingly viewed as "self-care rituals" by consumers, they're more willing to experiment with products that prioritize ingredients and distinct formulas over convenience and/or ease-of-use.
Workshop Question - How could your brand better prioritize product experience?
Trend Themes
1. Natural Cream-based Deodorants - With consumers prioritizing ingredient quality and sustainability, there is a rise in natural cream-based deodorants that are effective and eco-friendly.
2. Antibacterial Natural Deodorants - Natural deodorant brands are creating antibacterial formulas infused with essential oils and plant-based extracts for long-lasting odor protection.
3. Sustainable Packaging for Personal Care Products - Companies are exploring innovative packaging solutions, like biodegradable materials and compostable jars, in an effort to make personal care product packaging more sustainable.
Industry Implications
1. Natural Personal Care Products - Companies in the natural personal care industry can experiment with cream-based deodorants that prioritize ingredient quality and innovative, sustainable packaging solutions.
2. Sustainable Packaging Industry - As the demand for sustainable packaging in the personal care industry increases, companies in the sustainable packaging industry can provide innovative solutions like compostable jars and biodegradable materials.
3. Vegan and Cruelty-free Skincare Industry - With consumers increasingly prioritizing ethical and environmentally-friendly products, companies in the vegan and cruelty-free skincare industry can create effective natural deodorants with eco-friendly, plant-based ingredients.
