Free-From Body Deodorants

Lume Invisible Cream Deodorant is Aluminum and Fragrance-Free

The Lume Invisible Cream Deodorant is an anti-odor cosmetic product for consumers to use as a way to naturally stay fresh for longer periods. The product is formatted to be applied to all areas of the body to prevent odors and is rated to work for 72-hours to make it great for use when showering might not be possible. The cosmetic product is free from aluminum, baking soda and fragrance, and uses mandelic acid to combat against unwanted odors.

The Lume Invisible Cream Deodorant is vegan and cruelty-free, and only needs to be applied sparingly to deliver maximum results. The product has a hypoallergenic formula to make it suited for consumers who have sensitive skin to use.

Free-from Deodorants
Products that offer natural and aluminum-free deodorant solutions.
72-hour Protection
Long-lasting deodorants that offer up to 72 hours of protection from unwanted odors.
Hypoallergenic Formulas
Deodorants that are designed for sensitive skin with hypoallergenic and gentle formulas.

Industries Being Reshaped

Personal Care
The personal care industry can benefit from creating more free-from and long-lasting deodorants that cater to consumers with different needs.
Vegan and Cruelty-free
Other industries can learn from the success of vegan and cruelty-free cosmetics by creating more products that align with ethical and environmental standards.
Natural Health and Wellness
The natural health and wellness industry can capitalize on the trend towards natural and aluminum-free deodorants by offering complementary products and services.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 44%
Freshness 15%

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