The Cream Deo is a new product from Megababe and it's the brand's first deodorant cream format. The odor-fighting formula boasts 5% alpha-hydroxy acids (mandelic and lactic) to block body odors and it simultaneously soothes and evens out the skin with ingredients like niacinamide, squalane and vitamin E. The free-from body care product also integrates apple extract for its smoothing and anti-aging benefits, along with tapioca starch for the purposes of absorbing wetness and sunflower seed oil for its nourishing qualities.
The skin-caring cream for the underarms made with 5% AHAs delivers natural defense against odor, all the while leaving behind the light scent of mint and tea tree. To make the application as easy and mess-free as possible, the brand opted for an applicator tip.
Key Themes Behind This Trend
- Deodorant Creams
- Deodorant creams with skin-caring benefits and natural ingredients are gaining popularity in the personal care industry.
- Ahas Skincare
- Alpha-hydroxy acids (AHAs) are becoming a popular ingredient in skincare, especially in deodorants, due to their odor-blocking and skin-smoothing properties.
- Free-from Body Care Products
- The demand for body care products that are free of harsh chemicals and irritants is growing, leading to an increase in the development of natural and skin-friendly products like Megababe's Cream Deo.
Where This Applies
- Personal Care
- The personal care industry has an opportunity to develop natural and skin-caring deodorant products that effectively combat body odor, like Megababe's Cream Deo.
- Skincare
- The skincare industry can capitalize on the trend of incorporating AHAs into deodorants and other products to simultaneously block odors and improve the skin's texture and appearance.
- Clean Beauty
- The clean beauty industry can continue to meet the demand for free-from body care products, like Cream Deo, that are made with natural ingredients and free of irritants and harsh chemicals.
