Berlin-based brand i+m partners with Quadpack to launch its new sustainable deodorant cream. The Rose Deodorant Cream is the newest addition to the German cosmetic brand's WE REDUCE! line, which focuses on sustainability and mindful beauty.
The product is packaged in a sustainably innovative 30ml jar made with bio-based compostable material. Quadpack is the designer behind the jar's biodegradability and is part of the company's Sulapac Nordic Collection of beauty packaging. By offering all the advantages of plastic without leaving behind permanent microplastics, the Sulapac jar's raw materials follow the highest sustainability standards.
As a fair-trade, vegan skincare brand, i+m's WE REDUCE! series was a finalist of the German Sustainability Ward Design 2021, thanks to its holistic packaging approach.
Image Credit: Cosmetics Business
What's Driving This Trend
- Sustainable Beauty Products
- Opportunities for companies to innovate and develop sustainable and environmentally-friendly beauty products
- Bio-based Packaging
- Potential for companies to create biodegradable packaging materials for the beauty industry, minimizing waste and pollution
- Mindful Consumerism
- The beauty industry could benefit from catering to more mindful consumers who prioritize sustainability and ethical practices in their buying decisions
Who This Affects Most
- Skincare
- Skincare companies have the opportunity to develop sustainable and eco-friendly products that align with the growing demand for green beauty alternatives
- Packaging
- Packaging companies can offer innovative solutions for eco-friendly and sustainable packaging in the beauty industry
- Sustainability Consulting
- Consulting services can cater to beauty brands who want to adopt more sustainable practices, including production methods, packaging, and supply chains.
