Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wedding
Support
Hybrid wedding-planning platforms offer affordable professional support.
1.4
Trend score
Trend
What is the Wedding Support trend?
Wedding Support: As more people turn to online platforms that help them organize weddings, apps that help users plan their own weddings while still receiving professional support are on the rise. These services are useful for consumers who are looking for affordable but effective wedding planning options.
Insight
The consumer insight behind the Wedding Support trend
Weddings tend to be both expensive and time-consuming, a fact that causes stress for most consumers who are planning the milestone. As inflation rises the industry is becoming even more inacessible for those on a budget--so consumers are increasingly turning to the few brands in this space that prioritize affordability without compromising on wedding plans.
Trend themes
Themes within the Wedding Support trend
Three behaviours holding the trend together01
Hybrid Wedding Planning
Hybrid wedding-planning platforms that offer affordable professional support to help consumers with stressful and expensive wedding planning are on the rise.
02
One-Stop Wedding Planning Platforms
Online wedding planning platforms that offer all the required tools for wedding planning, seeking out helpful wedding tips from professionals, and reducing planning stress are becoming increasingly popular.
03
Wedding Payments Platforms
Digital payment and contract wedding planning tools that aim to make wedding planning a more seamless experience between planners, vendors, and couples are replacing traditional checkbooks.
Industry implications
What the Wedding Support trend means for industry
Where the trend changes the playbookFor
Wedding Industry
The wedding industry is gradually moving towards innovative digital solutions to respond to the budget-conscious and tech-savvy millennials who are increasingly turning to online platforms.
For
Wedding Planning Services
Wedding planning services can incorporate innovative features and technology-driven solutions to help consumers achieve their wedding vision while balancing their budget and time constraints.
For
Digital Wedding Platforms
Digital wedding platforms can explore innovative ways to increase user engagement by offering tailored tools and services that improve the user experience and reduce the stress associated with wedding planning.
Workshop question
How could your brand make its product/service more accessible for customers?
Trend signals
Trend signals for Wedding Support
Trend score 1.4 out of 10, from popularity 11%, activity 18%, freshness 13%.
Popularity11%
Activity18%
Freshness13%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Wedding Support trend
4 featured examples from Feb 1 to Feb 3, 2022CategoryTech
One-Stop Wedding Planning Platforms
Zola Offers all the Required Tools for Wedding Planing
Companies in the wedding industry should invest in digital platforms that provide comprehensive management solutions to automate and streamline the wedding planning process, optim…
CategoryBusiness
Hybrid Wedding Planning Solutions
Flexibility is at the Core of the Power Couple Wedding Program
The wedding planning industry has the opportunity to revolutionize its services by adopting hybrid planning solutions to cater to the needs of customers at every stage of the plan…
CategoryLifestyle
Wedding Payments Platforms
Rock Paper Coin Makes Wedding Planning Simpler with Digital Solutions
Rock Paper Coin is revolutionizing the traditional wedding planning industry by offering a comprehensive suite of digital tools for planning, payments, and communication.
CategoryBusiness
24-Hour Wedding Customer Support
David's Bridal Offers 24/7 Support to Future Brides and Grooms
Other companies in the wedding planning industry can offer 24/7 customer support through chat-bots and provide customers with the convenience of ordering products at any time of d…
