The Brothers Cider Toffee Apple Alcohol Free is Vegan
Michael Hemsworth — May 7, 2021 — Lifestyle
References: brotherscider & talkingretail
The Brothers Cider Toffee Apple Alcohol Free is a new product from the brand for the UK market that will provide consumers with a way to avoid or restrict their intake of alcohol without losing sight of flavor and more. The cider features a premium flavor that is vegan-friendly and gluten-free, and comes in 500ml bottles that are perfect for sharing. The cider follows on the continued rise in interest for alcohol-free refreshments, which is further enhanced with its signature apple toffee flavor.
Senior Marketing Manager at Brothers Nicola Randall spoke on the new Brothers Cider Toffee Apple Alcohol Free saying, "At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours. We have entered the alcohol-free category, to ensure our customers can continue to explore and experience our exciting flavours and enjoy the quality and taste of a Brothers Cider whatever the occasion. Empowering consumers with the choice to go alcohol-free when they wish, will foster greater loyalty with our brand and further consolidate our position for long term success.”
Senior Marketing Manager at Brothers Nicola Randall spoke on the new Brothers Cider Toffee Apple Alcohol Free saying, "At Brothers we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours. We have entered the alcohol-free category, to ensure our customers can continue to explore and experience our exciting flavours and enjoy the quality and taste of a Brothers Cider whatever the occasion. Empowering consumers with the choice to go alcohol-free when they wish, will foster greater loyalty with our brand and further consolidate our position for long term success.”
Trend Themes
1. Alcohol-free Beverages - There is a continued rise in interest for alcohol-free refreshments, presenting an opportunity for brands to create innovative alcohol-free beverages with unique flavors.
2. Vegan-friendly Products - Vegan-friendly options are becoming increasingly important to consumers and as such, there is an opportunity for brands to create innovative vegan-friendly products, such as the Brothers Cider Toffee Apple Alcohol Free.
3. Gluten-free Products - With the rise of gluten-free diets, there is an opportunity for brands to create innovative gluten-free products that provide consumers with tasty alternatives to traditional options, such as the gluten-free Brothers Cider Toffee Apple Alcohol Free.
Industry Implications
1. Beverage Industry - There is an opportunity for the beverage industry to create innovative alcohol-free options that give consumers unique flavors and experiences, like the Brothers Cider Toffee Apple Alcohol Free.
2. Vegan Food Industry - The vegan food industry has an opportunity to create innovative products that cater to the growing demand for vegan-friendly options, like the vegan-friendly Brothers Cider Toffee Apple Alcohol Free.
3. Gluten-free Food Industry - The Gluten-free food industry has an opportunity to create innovative products that cater to the growing demand for gluten-free options, like the gluten-free Brothers Cider Toffee Apple Alcohol Free.
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