The Brothers Raspberry Ripple cider is the latest addition to the brand's flavored libation range that's inspired by the classic namesake ice cream flavor for drinkers in the UK to enjoy. The cider is reported to capture the sweet flavor of the ice cream with a touch of creaminess to give it a well-balanced taste that follows on the heels of the brand's previous dessert-inspired flavor. The cider is launching in a variety of size options including 330ml and 500ml glass bottles and in multi-pack can formats including six or 10 330ml servings.
Head of Marketing Nicola Randall commented on the Brothers Raspberry Ripple cider saying, "Flavour innovation is what we do best at Brothers. We break the mould and bring all-new flavours to the cider category; we know our range of curious flavours has broad appeal across a wide range of consumers."
What's Driving This Trend
- Flavored Alcoholic Beverages
- There is an opportunity to create more unique flavored alcoholic beverages inspired by classic dessert flavors.
- Packaging Innovation
- There is an opportunity to experiment with varied sizes of bottles and multi-pack can formats when launching new products.
- Cross-industry Collaboration
- There is an opportunity for collaboration between the cider and dessert industries to create new and unique flavor experiences.
Who This Affects Most
- Alcoholic Beverage Industry
- New product development can lead to a more diverse range of innovative flavored alcoholic beverages.
- Packaging Industry
- There is an opportunity to create unique packaging experiences for niche flavored alcoholic beverages.
- Dessert Industry
- There is an opportunity for cross-industry collaboration between the dessert and alcoholic beverage industries to create new and unique flavor experiences.
