Category
World
Curated Voyages
Trend cluster
Category
Web3
Tourism
The travel industry is beginning to integrate aspects of a decentralized Internet.
5.3
Trend score
Trend
What is the Web3 Tourism trend?
Web3 Tourism: At face value, technologies like the Metaverse or NFTs seem antithetical to the travel industry in that they challenge the value of physical over digital. However recent developments in the tourism industry show Web3 technologies adding delight and convenience to various parts of the journey, from booking to an in-person experience.
Insight
The consumer insight behind the Web3 Tourism trend
Web3 is defined as the next iteration of the Internet; it focuses on decentralization via the Metaverse, NFTs, and token-based economics. This shift in technology is slowly impacting various consumer-facing industries, though for now, in small, experimental ways. The tourism industry is one ripe for disruption considering how much necessary change it's sustained due to the pandemic. Specifically, this industry is more open to technological and non-physical shifts than ever before as it adapted to these needs during recent COVID-related lockdowns.
Trend themes
Themes within the Web3 Tourism trend
Three behaviours holding the trend together01
Web3 Integration in Tourism
Web3 technologies are being integrated in the tourism industry to add delight and convenience to various parts of the journey from booking to in-person experience, with more opportunities to come.
02
NFT-Based Loyalty Programs
Companies are utilizing NFTs in loyalty programs, granting customers digital collectibles which can be utilized for exclusive rewards, opening up a new avenue for immersive experiences and potential customer engagement.
03
Innovative Metaverse Marketing
As the metaverse waxes in popularity, marketing of hotels, resorts and other tourism-oriented products in that space are being used to engage customers in an interactive, immersive experience like nothing else.
Industry implications
What the Web3 Tourism trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
As the travel and tourism industry changes, with Web3 integration and metaverse marketing, there are many opportunities for disruptive innovation in the hospitality sector.
For
Airline Industry
With the adoption of NFT-based loyalty programs, airlines and other companies have a chance to reward customers with digital collectibles that can lead to greater customer loyalty and engagement.
For
Gaming Industry
As gamification and metaverse-related technologies become more important to corporations, the gaming industry will offer disruptive opportunities for partnerships and collaboration.
Workshop question
How would a decentralized Internet impact your industry positively? Negatively?
Trend signals
Trend signals for Web3 Tourism
Trend score 5.3 out of 10, from popularity 83%, activity 63%, freshness 13%.
Popularity83%
Activity63%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Web3 Tourism trend
7 featured examples from May 14, 2020 to Oct 5, 2022CategoryAutos
Branded NFT Treasure Hunts
Volkswagen South Africa Promotes Safety Features through Game On
Automotive companies can utilize NFT technology and gamification to promote and educate customers about new safety and intelligence features.
CategoryBusiness
Innovative Metaverse Hotels
CitizenM Has Announced a New Venture and It is Ground-Breaking
The metaverse hotel announcement illustrates how hotels can leverage NFTs and the metaverse to create unique customer experiences and revenue streams.
CategoryLife-Stages
Seaside Pony Metaverses
'Visit Maretime Bay' Immerses Roblox Users in the World of My Little Pony
The My Little Pony franchise extends entertainment experiences through a digital metaverse.
CategoryTech
Frequent Flyer NFT Programs
airBaltic Debuts an NFT-Based Loyalty Program Featuring 10K 'Planies'
Airlines can benefit from implementing NFT-based loyalty programs to enhance customer engagement and reduce costs through digitalization.
CategoryWorld
Branded Virtual Islands
Singapore's Sentosa Island Recreated Itself Within Animal Crossing
Opportunity for travel industry players to explore virtual experiences as an alternative to physical tourism.
CategoryWorld
Gamified Hotel Campaigns
Moxy Universe, Play Beyond is an Augmented Reality Experience
Hotels can leverage technology innovations to create engaging experiences that appeal to younger tech-savvy guests.
CategoryBusiness
Cruise Industry NFTs
The Norwegian Cruise Line is Launching its First-Ever NFT Collection
The cruise industry is exploring NFTs as a new way to engage customers and support non-profits through unique collaborations.
