Brands release programs that help users learn about and build businesses
Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Insight - Now that remote work is the norm, some consumers have more time for new hobbies or sources of income. Unlike the "hustle" mentality that was dominant pre-pandemic, these new avenues are related to consumers increasingly wanting more autonomy and adventure in their lives. This is especially true of Gen X, which hasn't been as impacted by workplace disillusionment as succeeding generations have amidst the 'Great Resignation,' but still craves a dynamic lifestyle in a post-pandemic world.
Insight - Now that remote work is the norm, some consumers have more time for new hobbies or sources of income. Unlike the "hustle" mentality that was dominant pre-pandemic, these new avenues are related to consumers increasingly wanting more autonomy and adventure in their lives. This is especially true of Gen X, which hasn't been as impacted by workplace disillusionment as succeeding generations have amidst the 'Great Resignation,' but still craves a dynamic lifestyle in a post-pandemic world.
Workshop Question - How could your brand better support employees or customers in their personal pursuits?
Trend Themes
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Entrepreneurial Learning Programs — Programs that support aspiring entrepreneurs through online learning and coaching are becoming more popular, offering opportunities for professionals to learn new skills and increase their financial freedom.
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Inclusive Business Models — Organizations are partnering to launch accelerators and platforms that focus on helping entrepreneurs incorporate inclusivity and diversity in their business models, creating opportunities to meet diverse consumer needs.
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Web3 Start-up Accelerators — Large corporations are collaborating to launch metaverse accelerators supporting Web3 and metaverse-related start-ups, which presents opportunities for emerging entrepreneurs and businesses to create innovative solutions using the latest technology.
Industry Implications
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Online Learning Platforms — Aspiring entrepreneurs can benefit from online learning platforms that offer courses and coaching to support them in building their businesses.
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Diversity and Inclusion Consulting — Businesses can leverage the rise of inclusive business models by partnering with diversity and inclusion consulting firms to ensure their products and services are meeting the needs of a diverse consumer base.
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Metaverse Accelerators — The emergence of Web3 and metaverse-related start-ups offers opportunities for businesses to partner with metaverse accelerators and create innovative solutions using the latest technology.
