Category
Business
Surprise Merch
Trend cluster
Category
Mindful
Entrepreneurship
Brands release programs that help users learn about and build businesses.
2.6
Trend score
Trend
What is the Mindful Entrepreneurship trend?
Mindful Entrepreneurship: Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the process of building a business (or aspects of it) are becoming popular among aspiring entrepreneurs.
Insight
The consumer insight behind the Mindful Entrepreneurship trend
Now that remote work is the norm, some consumers have more time for new hobbies or sources of income. Unlike the "hustle" mentality that was dominant pre-pandemic, these new avenues are related to consumers increasingly wanting more autonomy and adventure in their lives. This is especially true of Gen X, which hasn't been as impacted by workplace disillusionment as succeeding generations have amidst the 'Great Resignation,' but still craves a dynamic lifestyle in a post-pandemic world.
Trend themes
Themes within the Mindful Entrepreneurship trend
Three behaviours holding the trend together01
Entrepreneurial Learning Programs
Programs that support aspiring entrepreneurs through online learning and coaching are becoming more popular, offering opportunities for professionals to learn new skills and increase their financial freedom.
02
Inclusive Business Models
Organizations are partnering to launch accelerators and platforms that focus on helping entrepreneurs incorporate inclusivity and diversity in their business models, creating opportunities to meet diverse consumer needs.
03
Web3 Start-Up Accelerators
Large corporations are collaborating to launch metaverse accelerators supporting Web3 and metaverse-related start-ups, which presents opportunities for emerging entrepreneurs and businesses to create innovative solutions using the latest technology.
Industry implications
What the Mindful Entrepreneurship trend means for industry
Where the trend changes the playbookFor
Online Learning Platforms
Aspiring entrepreneurs can benefit from online learning platforms that offer courses and coaching to support them in building their businesses.
For
Diversity and Inclusion Consulting
Businesses can leverage the rise of inclusive business models by partnering with diversity and inclusion consulting firms to ensure their products and services are meeting the needs of a diverse consumer base.
For
Metaverse Accelerators
The emergence of Web3 and metaverse-related start-ups offers opportunities for businesses to partner with metaverse accelerators and create innovative solutions using the latest technology.
Workshop question
How could your brand better support employees or customers in their personal pursuits?
Trend signals
Trend signals for Mindful Entrepreneurship
Trend score 2.6 out of 10, from popularity 41%, activity 25%, freshness 13%.
Popularity41%
Activity25%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Mindful Entrepreneurship trend
5 featured examples from Sep 19, 2020 to Oct 25, 2022CategoryBusiness
Web3 Start-Up Accelerators
L’Oréal and Meta are Set to Launch a Metaverse 'Startup Accelerator'
L'Oréal's involvement in this metaverse accelerator program presents an opportunity for disruptive innovations in the field of virtual beauty products and services.
CategorySocial Good
Inclusive Entrepreneurial Learning Platforms
StitchCrew Launched the Inclusive Beauty Accelerator
The beauty and personal care industry can leverage inclusivity to create products that cater to a wide range of diverse consumers.
CategoryBusiness
Women's Start-Up Schools
Selfmade's Online School Supports Entrepreneurial Women
As virtual start-up schools gain traction, the online education industry can capitalize on developing innovative platforms and tools for business education.
CategoryMarketing
Entrepreneurial Platform Campaigns
GoDaddy Launched the 'Can Do All Your Dos' Campaign
Website builders can explore new ways to provide more customized and innovative solutions for small businesses.
CategoryBusiness
Startup-Specific Software Suites
Mathworks Has Announced the Launch 'Suites for Startups'
Software development companies will need to create more customized software solutions for startups to remain competitive.
