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Consumers are battling productivity guilt through fitness-oriented vacations
Implications - Increasingly concerned about their overall health and wellness, consumers no longer look solely for relaxation and indulgence when planning their vacations, rather, they’re looking for ways to integrate productivity and self-improvement. Fitness-focused retreats are the ideal solution for the consumer looking to dip their toe into the aspirational healthy lifestyle and feel great about a vacation getaway with friends. This shift is indicative of the way health and wellness is increasingly being seen as a status symbol. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
55,949 Total Clicks
Feb 16 - Jul 17
This Month and Warm
WorldLifestyleTravelHealthLife
The hospitality industry offers hyper-convenience for fitness-driven consumers
Implications - Hotels are differentiating themselves by taking fitness out of the restrictions of the gym and placing into the hands and bedrooms of their guests. While total digital integration may be the future of hospitality, the industry is currently focusing on creating convenience around consumer-driven lifestyle trends, particularly health and wellness. Gone are the days where travelers are happy to put their lives on hold while on vacation, instead, they’re seeking ways to carry their lifestyle with them while they go away, including their workout routines. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
38,081 Total Clicks
Jun 15 - Jul 17
This Month and Average
WorldLifestyleTravelHealthLife
Travel accommodations swap out bells and whistles for basic amenities and nature
Implications - In the information age, relaxation is as much about omission as it is about adding experience or value. An example of how this is being applied in the travel industry is through minimalist hotels that swap out tech-enhanced accommodation for basic amenities and the natural beauty of the destination. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
206,127 Total Clicks
Mar 17 - Jun 17
This Month and V. Hot
WorldHip HotelsTravel
Hotel experiences are designed around innovative fitness amenities
Implications - As unique amenities continue to be an important way for hotels to differentiate themselves from competitors like Airbnb, boutique and chain hotels alike are designing stays around innovative health and wellness programs. In addition to highlighting the ubiquitous nature of the wellness movement, this shift speaks to the need to established brands to add value with unique and unexpected new offerings. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
166,920 Total Clicks
Apr 16 - Jun 17
This Quarter and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Travelers increasingly leverage P2P platforms for the insider experience
Implications - As consumers seek more freedom from their time-crunched schedules, traveling the world is becoming more accessible than ever, especially with the integration of P2P solutions offering a more intuitive approach to gaining worldly experience. One of the biggest benefits of leveraging the P2P economy, including peer-facing apps offering detailed insights from locals, is that modern travelers get the insider access they seek, facilitating communal integration rather than going the surface-level tourist route. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
16,918 Total Clicks
May 16 - Jun 17
This Quarter and Average
The travel industry is creating platforms that leverage combo offerings
Implications - Booking platforms allow for paired experiences rather than simply offering flight and hotel listings are satisfying the need for unique experiences as well as convenience by allowing consumers to book everything they want all together. With Millennials specifically having a greater interest in travel experiences than previous generations, the travel industry is adapting to cater directly to this growing interest. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,431 Total Clicks
Sep 16 - Mar 17
This Year and Average
WorldTravel
Statement pieces celebrate the normcore in stereotypical tourist attire
Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references and the meaning of attached to such kinds of utilitarian dress. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
106,759 Total Clicks
Jun 16 - May 17
This Quarter and Warm
FashionWorldHip FashionTravel
Trend Hunter Services
Extreme polar vacations appeal to values of the Millennial traveler
Implications - Brought on by both fears of impending climate change and the age of competitive travel via social sharing, high-intensity polar travel excursions to both the Arctic and Antarctica are emerging in a variety of forms. This progression speaks to the expectation of self-betterment through one-of-a-kind travel experiences that simultaneously offer adrenaline-driven activities that still emphasize a connection to nature. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
78,000 Total Clicks
Jan 17 - Feb 17
This Year and Mild
WorldMarketingHip HotelsTravel
Family travel sees a child-centric shift towards educational tourism
Implications - One of the most culturally diverse and accepting demographics, Millennial parents seek to make cultural education more accessible for their children by immersing them in the languages, practices and histories of the places they visit. A shift away from trying to simply preoccupy children while traveling abroad, parents are looking to make family trips more immersive and instructive by getting youngsters involved in local cultures as much as possible. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
120,036 Total Clicks
Mar 15 - Jan 17
This Year and Average
WorldToysTravelYouthLife-Stages
Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and quick to use, stick-packaged toiletries provide on-the-go consumers with a stress-free and mess-free solution for sticking to their beauty rituals while traveling. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,475 Total Clicks
Mar 16 - Feb 17
This Year and Mild