Travel

Implications - The use of biometrics in the travel industry is no longer restricted to airport security, with a wide range of brands now adopting biometric means of authentication in order to enhance security, allow access, or provide information to travelers. As consumers become more aware of the various ways in which their security may be at risk while traveling, such features are able to put more cautious customers at ease.

Homework Question - Where could your brand adopt biometric security functions? [More]

Implications - Airlines are increasingly prioritizing more engaging or productive means of passing time for their passengers by prioritizing on-flight experiences like meditation programs or educational platforms. Such initiatives appease consumers frustrated with the process of flying by offering environments that make them feel as though they're gaining something from their time and money spent.

Homework Question - How could your brand find alternative ways to engage its customer? [More]

Implications - As the desire for travel and the appeal of escapism continues to rise, fashion brands react with hotel-themed apparel. Whether creating cozy pieces that encourage staycations or presenting luxe lines to reflect 5-star resorts, this new fashion wave targets individuals and families alike. This latest fashion movement showcases how brands from any industry can gain inspiration from many adjacent markets.

Homework Question - What adjacent industries could your brand incorporate into a new product or service? [More]

Implications - As consumer expectations of products in general are heightened, even the most traditional industries such as banking are debuting innovative offerings to appeal to specific consumer segments. One of the ways this is playing out is in the form of multi-currency bank accounts, allowing consumers to move between countries with ease. This is reflective of today's consumer base -- who more than ever before -- expects and values frictionless service from providers.

Homework Question - What steps are getting in the way of your customer having the easiest possible experience with your brand? [More]

Implications - The use of subscription services in various travel accommodations is on the rise, whether that's in flight or for consumers traveling by car. These services cater to consumers who require customized travel experiences, whether those are in the form of payment limitations or in frequency.

Homework Question - Conceptualize a subscription service that your brand could offer its customers. [More]

Implications - With travel and vehicular brands constantly seeking to enhance passengers' perceived comfort, these brands are offering personalized forms of entertainment for each individual customer who's seated. These designs allow for brands to give the impression that they care for their customer, strengthening loyalty as a result.

Homework Question - How could your brand better incorporate personalization into its product or service? [More]

Implications - Virtual reality is becoming a conduit for accessibility, particularly as it relates travel. The use of virtual reality as a means of exploring the world particularly appeals to consumers with limited mobility, whether for financial or medical reasons. This use of virtual reality highlights how technology is being used to keep consumers connected to the larger world.

Homework Question - What are the changes that virtual reality is having on your industry and/or brand? [More]

Implications - As consumers look to invest in reliable travel gear that will last a lifetime, many are opting for stylish aluminum luggage based on its incomparable balance of durability and lightness. This shift highlights a facet of consumer culture that sees individuals willing to invest in more expensive products built to last instead of compromising on affordable alternatives to serve them in the short-term.

Homework Question - How can you elevate a product by incorporating industrial-strength materials that also emphasize style? [More]

Implications - New direct-to-consumer luggage brands are further enticing style-inclined frequent fliers with high profile collaborations that highlight the aspirational lifestyle element shared by both parties. This progression highlights that amid the direct-to-consumer revolution, brands continue to pique attention by building a strong online presence and correlating themselves with cult-status brands in adjacent categories.

Homework Question - How can an unexpected collaboration help your brand generate buzz in spaces such as Instagram? [More]

Implications - Focusing on both safety and empowerment, brands are offering travel services and tips for the LGBTQ+ community. These programs and services aim to enhance the lives of people in this community by offering them accessible forms of travel, prioritizing the safe spaces that LGBTQ+ people often require in order to live and enrich their lives.

Homework Question - How could your brand better prioritize LGBTQ+ people, or contribute to causes that do? [More]