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Airlines offer immersive experiences available solely in the air
Implications - In the air travel industry, the primary service on offer — i.e. flying — is generally perceived by consumers as an unfortunate necessity tied to vacations and travel. To subvert that perception, airlines have made flights not only pleasant, but they've turned them into immersive and exclusive experiences that can't be found anywhere else. The brands that reframe their negative connotations offer consumers a delightful new way to experience their products and services. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,240 Total Clicks
May 17 - Oct 17
This Quarter and Average
WorldTravel
Airports reveal more exclusive offerings for travelers
Implications - While the concept of a first class lounge has always been around, airports are going a step further in the exclusive services and products they offer. With frequent travelers often requiring more distinct experiences to maintain brand loyalty in this industry, this shift reveals that even airports are being designed around this fact. By offering the promise of exclusivity and distinction, airports are catering to these consumers' desire for specialty services that enhance their travel experience. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
27,357 Total Clicks
Jul 17 - Sep 17
This Quarter and Warm
Art & DesignWorldTravel
Hotels ramp up in-room connectivity for a fully integrated stay
Implications - As consumers become accustomed to IoT within modern homes, hospitality brands are looking to stay ahead of the curve by integrating intelligent connectivity throughout their hotel rooms. Through AI and voice-controlled technology, guests can fully control their environments and easily customize room settings to their preferences. This increased in-suite connectivity ensures convenience for travelers while also ensuring consumer engagement for hotels as many guests would rather interact with digital features rather than hotel staff. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
64,110 Total Clicks
Sep 16 - Sep 17
This Quarter and Mild
TechWorldGadgetsHip HotelsTravel
Hotels leverage mobile technology to provide autonomous support
Implications - While the ideal version of extremely personalized hospitality might have each guest paired up with their own personal concierge, many hotels are leveraging mobile technology that is offering something incredibly close. Through apps and mobile phones that are programmed to offer the same conveniences, tips and insider knowledge travelers are used to receiving from the front desk, the hospitality industry can cater to consumers on a much more individual level, wherever they are. This plays into the need for autonomy many travelers seek, providing them with a sense of confidence as they know they'll be receiving 5-star treatment even off hotel premises. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
31,913 Total Clicks
Sep 16 - Sep 17
This Quarter and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Big brand hotels adopt newer business models to attract younger travelers
Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
97,467 Total Clicks
Aug 15 - Aug 17
This Quarter and Warm
Boomers seek new opportunities and experience as they age
Implications - Boomers are redefining what it means to age by prioritizing new experiences and satisfying their sense of curiosity. Examples are seen in travel, entrepreneurship, and beyond. This shows that the characteristics this generation displayed in their youth remain intact as they age, a lesson that is invaluable when considering the growth cycle of today's youth demographics. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
44,546 Total Clicks
Jan 16 - Aug 17
This Quarter and Mild
Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
105,623 Total Clicks
Jan 16 - Aug 17
This Year and Average
Trend Hunter Services
Cruise brands cater to customer interests with niche trip themes
Implications - As consumers look to pursue travel experiences that indulge a culmination of their interests, cruise companies are launching highly focused trip themes that offer the feeling of insider access and may explicitly afford expert-level knowledge in a particular area of interest. This shift speaks to the interest in curated experiences that enable individuals to celebrate their interests, as well as the push for one-of-a-kind travel that is highly shareable. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
63,594 Total Clicks
Oct 15 - Aug 17
This Year and Mild
WorldLifestyleTravel
Pop culture franchises take center stage with themed family cruises
Implications - With parents looking for travel packages that provide entertainment options for the whole family, cruise brands are leveraging iconic pop cultural franchises to create once-in-a-lifetime family vacations that take escapism to the next level with fantasy and fairy-tale themes. This progression highlights the continued influence of the nostalgia cycle on travel and specifically, among parents and within the realm of family travel. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
38,691 Total Clicks
Jan 16 - Aug 17
This Year and Warm
Pop CultureWorldMarketingTravel
Tourism and hospitality brands push VR marketing forward with new schemes
Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
90,425 Total Clicks
Jan 16 - Aug 17
This Year and Warm
TechWorldMarketingTravelInteractive