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Travel services offer programs to better accommodate people with disabilities
Implications - As activists with disabilities and their allies continue to push for all-encompassing accessibility related products and services, travel brands are responding by offering services and trips that are focused on accessibility for people with disabilities. These emerging programs speak to the need for brands to view accommodation and inclusivity as not simply a necessity, but as a means to enhance the consumer’s lifestyle. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
18,423 Total Clicks
Oct 17 - Oct 18
This Week and Untested
WorldBusinessTravel
Travel-specific products prioritize fashion and function equally
Implications - Consumers today -- particularly millennial consumers -- continue to place a high value on not only the function of products they purchase, but the aesthetics of those products as well. One space that's been slower to keep pace with the demand of products that marry fashion, function and affordability, however, has been the travel industry. Spearheaded by a few disruptive brands, more and more products that blend all of these consumer desires together are becoming more popular. This is reflective of not only the increased importance of meeting heightened consumer expectations today, but small companies' willingness to disrupt based on those unmet needs as well. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
46,054 Total Clicks
Mar 18 - Oct 18
This Month and Hot
FashionWorldTravel
Brands in the travel space debut offerings to support solo travelers
Implications - As travel becomes more accessible thanks to decreased prices and technology to make things easier to navigate, more travelers are going taking trips on their own. To help support this shift, companies from across the travel space, including those in hospitality as well as those in tech, are creating products to help solo travelers have a more positive, social experience. This shift is reflective not only of this specific change within the travel space, but a consumer base more open to networking with others more generally. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
12,267 Total Clicks
Feb 18 - Sep 18
This Month and Mild
TechWorldLifestyleTravelLife
Amusement parks that feature cuisine-focused experiences highlight sophistication
Implications - As Millennials become increasingly interested in travel, tastes shift away from the traditional amusement park in favor of more authentic, sophisticated destinations. Amusement parks are integrating foodie features as a response. This speaks to how Millennial values transform and translate -- yet fundamentally remain the same -- as they age. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
80,278 Total Clicks
Oct 16 - Sep 18
This Quarter and Mild
WorldLifestyleFoodTravelDrinking
The 6 Patterns of Opportunity & Top 18 Megatrends
Dining on flights becomes more customized and exclusive
Implications - Airlines are upping their in-flight services to offer flyers customized and exclusive menus to increase consumer satisfaction. Options that only exist on certain airlines or flights (not even in stores) entice consumers and ensure the post-flight cravings will keep the brand on the consumer's mind. Offering exclusivity is one way that brands can let their consumers know how much they value their loyalty. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
27,264 Total Clicks
Sep 17 - Sep 18
This Quarter and Untested
WorldTravel
Hotels integrate AI technology to offer guests a more streamlined stay
Implications - As consumers become more comfortable with artificial technology, its influence is becoming more prominent both in the home and beyond. In particular, it's being seen more often in spaces like hotels. Providing not only practical benefits of easily executing tasks, the integration of AI into hotels also gives this sector of the hospitality industry a competitive edge that home-sharing platforms likely can't keep up with to the same degree. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
10,445 Total Clicks
Jul 18 - Aug 18
This Quarter and Mild
TechWorldHip HotelsTravel
Products and services make mindfulness a focus of the flying experience
Implications - Moving beyond fitness and wellness retreats, the shift toward mindfulness is making its way into the process of getting from place to place as well. Taking off thanks to both the increased interest in mindfulness as a practice as well as the portability of products that help facilitate it, this shift is reflective of more integration of mindfulness and meditation into consumers' day-to-day lives. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
65,255 Total Clicks
Nov 16 - Aug 18
This Quarter and Average
WorldLifestyleTravelHealthLife
Trend Hunter Services
Transit experiences are redefined through unique features & partnerships
Implications - Public transit systems are turning to unexpected partnerships to reinvent traditional transit experiences into something more engaging and memorable. A creative way to divert commuter’s attention away from concerns over delays and commuter time, transit companies are integrating fun, interactive enhancements that help bypass time through elements of surprise and delight. Whether it be tapping the comedic talent of Hollywood actors or partnering with popular ridesharing services to simplify trips, these examples showcase a willingness from traditional organizations to adapt and modify their services to become more consumer-friendly. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
31,120 Total Clicks
Jan 17 - Aug 18
This Quarter and Untested
WorldLifestyleTravel
Floating hotels enhance tranquility and for visitors
Implications - Hotel brands are designing accommodations that float on top of water, straying from the similar but more ostentatious cruise options that the travel industry has long-offered. These environments offer the immersive living spaces that many vacationers seek, while simultaneously catering to their desire for tranquility and relaxation. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
129,944 Total Clicks
Mar 17 - Jul 18
This Quarter and Warm
Art & DesignWorldTravel
Travel accommodations become ecological via self-sustainability
Implications - Self-sustaining hotels and mobile homes are increasingly common as brands and consumers seek out more eco-friendly forms of production and consumption. These self-sufficient spaces take a load off of the environment, while also giving consumers a sense of purpose during their travels. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
269,673 Total Clicks
Oct 17 - Jul 18
This Quarter and V. Hot
WorldTravel