Arriva, a UK-based multinational public transport company, has announced the launch of 'glimble,' a smart mobility platform designed to connect passengers to multiple modes of public transportation, including shared transport and micro-mobility options.
The "all-in-one" app is Arriva's first-ever MaaS (Mobility as a Service) solution and will be offered exclusively in Europe. The new platform intends to make the passenger journey more intuitive by combining different modes of transport when planning, booking and paying for a trip.
This means that users can blend travel options ranging from e-scooter pick-ups to trips on the subway. So, for example, a user could begin their journey on public transport and, for its final leg, hop on a share bike, all of which will be managed via the gimble app.
Image Credit: Arriva
What's Driving This Trend
- Smart Mobility Solutions
- Developing platforms that connect passengers to multiple modes of public transportation using an 'all-in-one' app provides a foundation for developing smart mobility solutions.
- Mobility as a Service (maas)
- Introducing new transportation options that seamlessly integrate with the user's journey creates the opportunity for MaaS solutions that improve the passenger experience.
- Multi-modal Transportation Planning
- Combining different modes of transport when planning, booking, and paying for a trip can lead to the emergence of multi-modal transportation planning services for consumers.
Who This Affects Most
- Public Transportation
- The development of smart mobility platforms like gimble presents an opportunity for public transportation companies to improve the passenger experience and increase ridership.
- Micro-mobility
- The integration of micro-mobility options like e-scooters into smart mobility platforms can create new opportunities for the micro-mobility industry to expand its reach.
- Ride-sharing
- By connecting ride-sharing services to smart mobility platforms, ride-sharing companies can differentiate themselves and offer passengers new and convenient modes of transportation.
