Category
World
Curated Voyages
Trend cluster
Category
Flight
Experience
In-flight experiences are elevated by airlines trying to draw in customers.
2.6
Trend score
Trend
What is the Flight Experience trend?
Flight Experience: As the travel industry ramps up again, airlines are increasingly prioritizing unique in-flight experiences. Often collaborating with different businesses, airlines are now offering everything from in-flight exercise to ecommerce platforms.
Insight
The consumer insight behind the Flight Experience trend
With pandemic-related restrictions lifting around the world, some consumers are ready to get back to their pre-pandemic lifestyles. This means more excitement around industries like travel--particularly when they prioritize elevated experiences that help consumers justify the high costs (and current added inconveniences) of travel.
Trend themes
Themes within the Flight Experience trend
Three behaviours holding the trend together01
Elevated In-Flight Experiences
Airlines are increasing their offering of unique in-flight experiences such as digital ordering and generous entertainment to further justify high costs and encourage travel.
02
In-Flight E-Commerce Platforms
Companies are collaborating to introduce in-flight e-commerce platforms, providing travelers with food and beverage ordering options, storefront and duty-free retail offerings, and a dynamic entertainment system.
03
In-Flight Fitness
In-flight fitness classes, such as Peloton's Classes in the Clouds, offer an opportunity for passengers to feel refreshed and relaxed during their flight, creating the potential for an overall more comfortable travel experience.
Industry implications
What the Flight Experience trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Enhanced in-flight experiences have the potential to attract consumers and revitalize the travel and tourism industry post-pandemic.
For
E-commerce
In-flight e-commerce platforms demonstrate the potential for e-commerce to expand into new markets and provide a unique shopping experience for consumers.
For
Wellness and Mindfulness
Opportunities for in-flight fitness classes and meditation sessions present an opportunity for the wellness industry to expand their reach into the travel sector and promote mindfulness practices during travel.
Workshop question
How could your brand prioritize elevated experiences for its customers?
Trend signals
Trend signals for Flight Experience
Trend score 2.6 out of 10, from popularity 40%, activity 27%, freshness 12%.
Popularity40%
Activity27%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Flight Experience trend
4 featured examples from Jul 21 to Nov 3, 2021CategoryWorld
In-Flight Fitness Classes
Peloton's Classes in the Clouds Can Be Done on Delta Airlines
Airlines can differentiate themselves by providing in-flight wellness entertainment to improve their passengers' experience and make long flights more comfortable and restful.
CategoryBusiness
Generous In-Flight Entertainment
Delta's Partnership with Spotify Brings New In-Flight Music
Airlines can explore partnering with popular media platforms to provide unique in-flight entertainment offerings.
CategoryWorld
Inflight E-Commerce Platforms
Panasonic Launches New Digital Marketplace With Singapore Air
In-flight e-commerce platforms can provide a new source of revenue for airlines while improving the customer experience.
CategoryLifestyle
In-Flight Ordering Systems
British Airways' Digital Ordering Lets Travelers Buy In-Flight Food
Airlines can implement digital ordering systems to streamline in-flight purchases and boost sales, improving the customer experience while reducing contact.
