App-based travel and activity guides prevail as pandemic restrictions lift
Trend - As we enter a post-pandemic world and travel restrictions lift, app-based travel and activity guides are becoming the norm. These digital guide activations help travelers explore the world while limiting their contact with tour groups to remain mindful of the ongoing global health concerns.
Insight - Consumers are eager to travel now that the global vaccination rate against COVID-19 has increased, and restrictions lifted. However, travelers are maintaining some pandemic-induced habits, such as finding convenient and online alternatives to certain activities. The travel and hospitality industry is leveraging app technology to accommodate new consumer habits and continue offering guided services.
Insight - Consumers are eager to travel now that the global vaccination rate against COVID-19 has increased, and restrictions lifted. However, travelers are maintaining some pandemic-induced habits, such as finding convenient and online alternatives to certain activities. The travel and hospitality industry is leveraging app technology to accommodate new consumer habits and continue offering guided services.
Workshop Question - How is your company shifting its services to accommodate post-pandemic consumer habits?
Trend Themes
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App-based Travel Guides — As restrictions lift, app-based travel and activity guides are becoming popular as travelers look for online alternatives and convenience.
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Multi-modal Transportation Apps — Apps that connect passengers to multiple modes of public transportation, shared transport and micro-mobility options are gaining popularity as they improve passengers' journey experiences.
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Real-time City Guides — Real-time app-based city guides that provide personalized tourist recommendations are growing in popularity as they offer customized and convenient travel experiences.
Industry Implications
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Travel and Hospitality — The travel and hospitality industry is leveraging app technology to accommodate new consumer habits and offer guided services.
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Transportation — Apps that connect passengers to different modes of transport are growing in popularity as they improve the efficiency of travel.
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Game Programming and App Development — The use of students to develop innovative apps such as gamified tourism apps represents an opportunity for budding game and app programmers and developers.
