Walmart Launches New Digital Collectibles Platform, 'AutoT'
Niko Pajkovic — October 5, 2022 — Business
References: walmart & retailtouchpoints
Walmart has teamed up with the National Entertainment Collectibles Association (NECA) to launch a new digital collectible platform called 'AutoT.' The new platform is set to feature a variety of limited-edition NFTs, figures, and other digital collectibles, all of which will be based on pop culture properties.
The entire collection will be available to shop in-store as well as at Walmart.com. Customers will be able to purchase an AutoT box, which will include a link to AutoTVault.com, where they can claim their digital collectible.
“NECA’s unique collectibles and inventive AutoT platform offer a new type of shopping experience to shoppers, ensuring that Walmart is bringing the best in tech and entertainment to customers nationwide," said Laura Rush, SVP, Electronics, Toys and Seasonal at Walmart U.S.
Image Credit: Walmart
The entire collection will be available to shop in-store as well as at Walmart.com. Customers will be able to purchase an AutoT box, which will include a link to AutoTVault.com, where they can claim their digital collectible.
“NECA’s unique collectibles and inventive AutoT platform offer a new type of shopping experience to shoppers, ensuring that Walmart is bringing the best in tech and entertainment to customers nationwide," said Laura Rush, SVP, Electronics, Toys and Seasonal at Walmart U.S.
Image Credit: Walmart
Trend Themes
1. Digital Collectibles - The rise of digital collectibles is disrupting traditional collectibles industry, presenting opportunity for retailers to incorporate NFTs and other digital assets into their offerings.
2. Limited-edition Nfts - Limited-edition NFTs offer an opportunity for brands and retailers to create unique and highly sought-after digital assets, engaging collectors in a new way.
3. In-store Digital Shopping - The integration of in-store and online shopping experiences is disrupting the traditional retail model, driving retailers to explore new ways of engaging customers both physically and digitally.
Industry Implications
1. Retail - Retailers can leverage digital collectibles as a new way to drive engagement and build brand loyalty, particularly in the age of e-commerce and decline of in-store foot traffic.
2. Entertainment - The growing popularity of digital collectibles in the entertainment industry presents new opportunities for creators to monetize their IP and engage with fans in new ways.
3. Technology - The intersection of technology and traditional collectibles offers an opportunity for startups and established companies alike to disrupt the collectibles ecosystem and drive innovation in the space.
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