Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Insight - After having lived through economic crises and seeing how they impacted Millennials' economic opportunities, Gen X is increasingly seeing the value in accessible financial literacy for younger generations. Whether it's established in education systems or at-home, the push for financially literacy comes from seeing economic instability and the resounding impact it can have--particularly for those who are just entering the workforce.
Insight - After having lived through economic crises and seeing how they impacted Millennials' economic opportunities, Gen X is increasingly seeing the value in accessible financial literacy for younger generations. Whether it's established in education systems or at-home, the push for financially literacy comes from seeing economic instability and the resounding impact it can have--particularly for those who are just entering the workforce.
Workshop Question - How can your brand prioritize accessibility in its area of expertise?
Trend Themes
1. Generational Wealth-building - Gen X is increasingly focused on building generational wealth, resulting in a push for accessible financial literacy for younger generations, presenting opportunities for fintech companies to create innovative solutions for financial education.
2. Family-centric Investment Services - Family-centric investment and banking services are on the rise, providing opportunities for fintech companies to create digital banking services for kids and youth, helping younger generations get early exposure to personal finance education and investment opportunities.
3. Web3 Focused Services - The rise of Web3 is creating a need for innovative financial solutions for cryptocurrency and NFTs, providing opportunities for digital banks to bridge the gap between Web2 and Web3 in a seamless, modern customer experience.
4. Financial E-learning - As financial literacy remains a critical issue in society, financial e-learning experiences are becoming more popular, with opportunities for investment firms to create immersive educational experiences in the metaverse.
Industry Implications
1. Fintech - Fintech companies have the opportunity to create innovative solutions for financial education and investment opportunities for younger generations, as well as bridge the gap between Web2 and Web3 in a seamless, modern customer experience.
2. Investment - Investment firms can enhance financial literacy by creating immersive educational experiences in the metaverse, attracting younger generations to investing while learning critical financial terminology and investment knowledge.
3. Banking - Digital banks have the opportunity to create unique family-centric investment services such as banking services for kids and youth, providing opportunities to gain early exposure to personal finance education and investment opportunities.
