Category
Tech
Preset Desktops
Trend cluster
Category
Wealth
Accessibility
Gen X as a whole is more focused on building generational wealth.
4.2
Trend score
What's Happening
What is the Wealth Accessibility trend?
Wealth Accessibility: As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members.
Insight
The consumer insight behind the Wealth Accessibility trend
After having lived through economic crises and seeing how they impacted Millennials' economic opportunities, Gen X is increasingly seeing the value in accessible financial literacy for younger generations. Whether it's established in education systems or at-home, the push for financially literacy comes from seeing economic instability and the resounding impact it can have--particularly for those who are just entering the workforce.
Evidence
Examples of the Wealth Accessibility trend
CategoryMarketing
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
Financial technology companies can leverage gamification to enhance financial literacy among the younger audience.
CategoryTech
Children-Focused Investment Apps
Hapi Assists Parents in Planning for Their Child's Future
Incorporating artificial intelligence could greatly improve the accuracy of suggested investment goals and contributions, further incentivizing users to take a more comprehensive…
CategoryBusiness
Web3-Focused Digital Banks
Cogni is Creating a Web2 to Web3 Mobile Banking Platform
Cogni's cutting-edge Web3-focused digital banking platform presents an opportunity for the digital banking industry to modernize and adapt to the changing needs of consumers.
CategorySocial Good
Kid-Focused Finance Apps
ABN Amro Launches a Financial Literacy App for Children
Banks can take advantage of the growing trend towards financial literacy apps for children by partnering with tech companies to create educational tools that also foster a loyal c…
CategoryTech
Financial E-Learning Experiences
Fidelity Launches the Financial-Focused Fidelity Stack Experience
Financial service providers can leverage the metaverse to improve financial education and capture the next generation of investors through creative and engaging platforms.
CategoryTech
Asset-Pooling Investment Platforms
The 'Huddl' Investment Marketplace Lets Users Invest Together
Fintech companies specializing in investment platforms are at the forefront of collaborative investing trends.
CategoryBusiness
Teen-Targeted Banking Features
Verizon Launches 'Family Money' For Gen Z and Gen Alpha Bankers
Telecommunications companies can expand into the banking industry by offering simple, localised, mobile banking options, as shown by Verizon’s Family Money.
CategoryLifestyle
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
The financial education industry can harness the opportunity to develop innovative platforms and tools that empower young women with comprehensive financial literacy resources.
CategoryLife-Stages
Family-Friendly Youth Banking Services
Yapeal Released its New Digital Banking Service for Kids
Banks can look to develop youth-focused digital banking services, as well as services that cater to families.
Workshop question
How can your brand prioritize accessibility in its area of expertise?
Trend themes
Themes within the Wealth Accessibility trend
Three behaviours holding the trend together01
Generational Wealth-Building
Gen X is increasingly focused on building generational wealth, resulting in a push for accessible financial literacy for younger generations, presenting opportunities for fintech companies to create innovative solutions for financial education.
02
Family-Centric Investment Services
Family-centric investment and banking services are on the rise, providing opportunities for fintech companies to create digital banking services for kids and youth, helping younger generations get early exposure to personal finance education and investment opportunities.
03
Web3 Focused Services
The rise of Web3 is creating a need for innovative financial solutions for cryptocurrency and NFTs, providing opportunities for digital banks to bridge the gap between Web2 and Web3 in a seamless, modern customer experience.
Industry implications
What the Wealth Accessibility trend means for industry
Where the trend changes the playbookFor
Fintech
Fintech companies have the opportunity to create innovative solutions for financial education and investment opportunities for younger generations, as well as bridge the gap between Web2 and Web3 in a seamless, modern customer experience.
For
Investment
Investment firms can enhance financial literacy by creating immersive educational experiences in the metaverse, attracting younger generations to investing while learning critical financial terminology and investment knowledge.
For
Banking
Digital banks have the opportunity to create unique family-centric investment services such as banking services for kids and youth, providing opportunities to gain early exposure to personal finance education and investment opportunities.
Trend signals
Trend signals for Wealth Accessibility
Trend score 4.2 out of 10, from popularity 66%, activity 45%, freshness 16%.
Popularity66%
Activity45%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
