Fidelity Launches the Financial-Focused Fidelity Stack Experience
Elena Rahman — May 3, 2022 — Tech
References: fidelity & gobankingrates
Fidelity is turning to the metaverse to improve financial literacy education. The investment company recently launched the new Fidelity Stack experience. Customers and associates can visit the online platform to brush up on financial terminology and learn more about their investments.
According to David Dintenfass, CMO and head of emerging customers at Fidelity, the company is "always looking for ways to help people learn more about their finances. Bringing an immersive educational experience to the metaverse was a logical next step." The goal is to attract the next generation of investors. The platform launched in Decentraland and features a multi-floor virtual space. Users will have to collect glowing orbs while learning about stocks, mutual funds, and EFTs.
Image Credit: Fidelity
According to David Dintenfass, CMO and head of emerging customers at Fidelity, the company is "always looking for ways to help people learn more about their finances. Bringing an immersive educational experience to the metaverse was a logical next step." The goal is to attract the next generation of investors. The platform launched in Decentraland and features a multi-floor virtual space. Users will have to collect glowing orbs while learning about stocks, mutual funds, and EFTs.
Image Credit: Fidelity
Trend Themes
1. Metaverse Financial Literacy - Financial education in a metaverse to engage the next generation of investors presents opportunities for immersive, gamified learning experiences.
2. Virtual Investment Education - The integration of virtual reality and financial education offers a unique opportunity to create realistic, engaging, and interactive experiences for users to learn about investments.
3. Gamified Financial Learning - Gamification of financial education can potentially increase engagement and motivate the younger generation to learn about investments in a fun and interactive environment.
Industry Implications
1. Financial Services - Financial service providers can leverage the metaverse to improve financial education and capture the next generation of investors through creative and engaging platforms.
2. Gaming - The integration of financial education with gaming can appeal to younger audiences and create a new market for gaming companies to provide financial learning experiences.
3. Education Technology - Edtech companies can use virtual and augmented reality technologies to provide immersive and interactive financial education experiences to learners of all ages.
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