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Protein Coffee

Brands are infusing coffee with protein to deliver a new kind of functional drink

Trend - A number of coffee brands have begun offering ready-to-drink products that combine coffee and protein. These functional beverages feature the performance-focused benefits of both ingredients and deliver them in a single format that prioritizes taste.

Insight - Fitness enthusiasts routinely turn to protein shakes and caffeine-based drinks when looking to enhance their exercise performance and recovery. However, these are traditionally offered as separate products, the latter of which tend to arrive in the form of extra-strong pre-workouts. As a result, several brands have begun releasing a milder two-in-one product that blends coffee's delicious flavor and energizing effects with the muscle-building properties of a protein shake.
Workshop Question - How could your brand combine elements to create a more convenient product?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
19,587 Total Clicks
Date Range:
Apr 21 — Sep 22
Trending:
This Month and Warm
Consumer Insight Topics:

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