Auto brands partner with voice assistant tech or create their own
Trend - In-car voice assistants are becoming more popular as hands-free technology becomes more useful. Auto brands are either adopting existing voice technology or creating their own systems to help drivers with everything from navigation and car functions to entertainment.
Insight - As auto innovations progress and in-car systems increasingly run on smart and autonomous technology, consumers require operation systems that are easy to navigate in spite of their complex functions. As a result, consumers are turning to auto brands that they believe best optimize both function and user experience when it comes to in-car controls.
Insight - As auto innovations progress and in-car systems increasingly run on smart and autonomous technology, consumers require operation systems that are easy to navigate in spite of their complex functions. As a result, consumers are turning to auto brands that they believe best optimize both function and user experience when it comes to in-car controls.
Workshop Question - How could your brand better prioritize user experience?
Trend Themes
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In-car Voice Assistants — Auto brands are adopting existing voice technology or creating their own systems to ease in-car navigation and entertainment options.
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Personalizable Alexa Commands — Car brands are offering personalizable Alexa commands to control various functions related to the in-car entertainment and navigation system.
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Voice-activated Tour Guide Technology — Automakers are developing voice-activated in-car tech that provides ongoing commentary regarding driving routes, pointing out interesting landmarks and signs, enhancing user experience.
Industry Implications
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Automotive — Automakers are developing their voice-activated in-car technology to provide enhanced experience to their customers.
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Voice Assistant Technology — Voice assistants are becoming popular and car manufacturers are integrating popular assistants to enhance their user experience.
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Infotainment Systems — Major auto manufacturers are partnering with tech companies to build advanced infotainment systems that provide wider functionalities to specifc car models.
