For Dry January, Oddbird is taking over Zetter Townhouses in Marylebone and Clerkenwell in London and sharing non-alcoholic wines and cocktails. These alternative beverages are made with the brand's Spumante, Blanc de Blancs, Sparkling Rosé, as well as the newly launched and world-first non-alcoholic Low Intervention Organic Red and White Wines.
For this takeover, the participating Zetter Townhouse locations will be offering a full non-alcoholic wine and cocktail menu and afternoon tea, paired with premium sparkling wines. Guests will get to enjoy these Dry January refreshments alongside sandwiches, cakes and scones.
Oddbird is passionate about producing premium products that are "liberated from alcohol" and this indulgent experience through Zetter Townhouses promises to be a memorable one.
What's Driving This Trend
- Non-alcoholic Beverages
- Oddbird's takeover of Zetter Townhouses introduces non-alcoholic wines and cocktails challenging the traditional beverage industry.
- Dry January Movement
- Oddbird's Dry January takeover represents the growing popularity of the Dry January movement and the potential to offer non-alcoholic beverage alternatives in the food and beverage industry.
- Low-intervention Wine
- Oddbird's newly launched world-first non-alcoholic Low Intervention Organic Red and White Wines highlights a trend of sustainable wine production and the potential for innovation in the wine industry.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can innovate by offering more non-alcoholic beverage options like Oddbird's Spumante, Blanc de Blancs, Sparkling Rosé, and newly launched Low Intervention Organic Red and White Wines.
- Hospitality
- The hospitality industry can capitalize on Dry January by offering more non-alcoholic beverage options and changing traditional menus to cater to changing consumer preferences.
- Wine Production
- Oddbird's world-first non-alcoholic Low Intervention Organic Red and White Wines reflects the potential for innovation in the sustainable wine production industry.
