For Dry January, Mr Fogg's partnered with Columbian non-alcoholic spirits brand Caleño on a limited-edition menu featuring unique drinks like Robusta Distillation and Botany Beauty, a lavender daiquiri-style serve.
With Mr Fogg’s Tropical Travels with Caleño, guests are invited to escape the cold winter of London and explore a taste of South America with the colorful non-alcoholic cocktails priced from £10 each.
Among Millennial and adult Gen Z consumers, in particular, there's a growing interest in drinking beverages that have low or no alcohol content. With people putting more thought into their food and drink choices, they are instead indulging in experiences that delight the senses without compromise. With its range of tropical non-alcoholic spirits, Caleño is on a mission to help people "discover the joy of 'not drinking.'"
Image Credit: Tim Atkins
What Makes This Trend Stand Out
- Non-alcoholic Spirits
- The rising demand for non-alcoholic drinks provides opportunities for innovators to create unique and tasteful non-alcoholic spirits like Caleño.
- Dry January Drinks
- With the growing popularity of Dry January, there is a demand for mixologists to create unique and compelling low or non-alcoholic drinks that cater to those with health concerns and personal preferences.
- Experiential Drinking
- Consumers are seeking more indulgent experiences with their beverages, inspiring brands to create innovative and non-traditional beverages like Caleño's line of tropical, non-alcoholic spirits.
Sectors Adopting This
- Beverage Industry
- The beverage industry from alcohol to non-alcoholic is ripe with opportunities for entrepreneurs and innovators to create new and exciting drinks for consumers with changing preferences.
- Hospitality Industry
- The hospitality industry can capitalize on the Dry January trend by offering unique, non-alcoholic cocktail menus appeal to a wider demographic interested in health and wellness.
- Wellness Industry
- The trend of healthier food and beverage consumption has provided space for companies like Caleño, operating on a health and wellness ethos, to thrive in the wellness industry.
