Maya’s Bottled Non-Alcoholic Cocktails Replicate the Classics
Laura McQuarrie — December 11, 2023 — Lifestyle
References: mayasbarlondon & thespiritsbusiness
Maya’s launched a trio of bottled non-alcoholic cocktails based on three of its best-selling cocktails, and the 0% ABV products were created to replicate best-selling cocktails like an Old Fashioned, a dark rum Espresso Martini and a Picante without alcohol. Maya's FULL HOUSE shares a set of three non-alcoholic cocktails in single-serve 125ml bottles.
This 2023 launch follows a Dry January pop-up last year. “The response from the pop-up was overwhelming, and it quickly became clear this was the natural next step,” said Mariam Mahmud, Maya’s founder, “We knew the demand for convincing non-alcoholic cocktails was there, but the bar proved that we were able to address it." Knowing that a product would serve consumers better than a physical bar, the brand debuted this new collection of bottled cocktails in partnership with Kahol, an independent London-based brand specializing in non-alcoholic spirits.
This 2023 launch follows a Dry January pop-up last year. “The response from the pop-up was overwhelming, and it quickly became clear this was the natural next step,” said Mariam Mahmud, Maya’s founder, “We knew the demand for convincing non-alcoholic cocktails was there, but the bar proved that we were able to address it." Knowing that a product would serve consumers better than a physical bar, the brand debuted this new collection of bottled cocktails in partnership with Kahol, an independent London-based brand specializing in non-alcoholic spirits.
Trend Themes
1. Non-alcoholic Cocktails - Maya's launches a trio of bottled non-alcoholic cocktails replicating the classics, tapping into the growing trend of zero-alcohol alternatives.
2. Single-serve Packaging - Maya's introduces single-serve 125ml bottles of its non-alcoholic cocktails, catering to the demand for convenient and portion-controlled beverages.
3. Non-alcoholic Spirits - Maya's collaborates with Kahol, an independent London-based brand specializing in non-alcoholic spirits, highlighting the increasing interest in alcohol-free alternatives.
Industry Implications
1. Beverage - The beverage industry can leverage the trend of non-alcoholic cocktails to develop innovative and compelling alcohol-free beverage options.
2. Packaging - The packaging industry has an opportunity to create innovative and practical solutions for single-serve packaging, catering to the growing demand for convenience.
3. Hospitality - The hospitality industry can explore the rising popularity of non-alcoholic spirits to offer enhanced experiences and cater to diverse customer preferences.
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