Gingerbug, Canada's first probiotic ginger beer, sets itself apart as the only wild-fermented ginger beer on the market and its recipe gleans from brewed probiotic ginger beer of centuries past. The brand's modern wellness beverage can be appreciated in its purest form in the Original variety, while Spicy and Low-Sugar flavors are also available.
Gingerbug co-founder and CEO, Bren Silk says, "We attribute the brand's rapid expansion to the drink itself, and of course, to its timing in the marketplace." As consumers seek fermented beverages for their gut health benefits, popular drinks like kombucha paved the way for other options to flourish in the wellness beverage space. Gingerbug's approachable, non-alcoholic fermented beverages are ready to be sipped by anyone who wants to enjoy a healthier alternative to high-sugar sodas.
What's Driving This Trend
- Wild-fermented Beverages
- The popularity of wild-fermented beverages, like Gingerbug's probiotic ginger beer, is on the rise as consumers seek fermented drinks for their gut health benefits.
- Wellness Beverages
- The wellness beverage market is expanding with the introduction of brands like Gingerbug, offering a healthier alternative to high-sugar sodas.
- Ancient Recipes Revival
- Gingerbug's recipe, inspired by centuries-old brewed probiotic ginger beer, taps into the trend of reviving ancient recipes for modern consumption.
Who This Affects Most
- Beverage
- The beverage industry can capitalize on the growing demand for wild-fermented beverages and wellness drinks.
- Health Food
- The health food industry can explore the opportunity of offering more non-alcoholic fermented beverages with gut health benefits to health-conscious consumers.
- Craft Brewery
- Craft breweries can experiment with unique flavors and brewing techniques, using wild fermentation like Gingerbug, to tap into the rising demand for ancient-inspired beverages.
