Just in time for dry January, the cult-favorite pizza concept Mellow Mushroom will be rolling out its new Lavender Groove Mocktail.
Back in November 2023, Mellow Mushroom underwent a brand refresh and made purple one of its anchor colors. In celebration of that refresh and in line with the growing demand for non-alcoholic drink options, Mellow Mushroom will be selling the new purple-hued Lavender Groove Mocktail. The zero-proof drink will be mixed with tart Monin Blueberry Purée and semi-sweet Monin Lavender Syrup, all garnished with a dried lavender sprig. For those who do wish to indulge, they can choose to add the liquor of their choice, including the staff-recommended Deep Eddy Lemon Vodka.
The new mocktail is available as of January 2, 2024.
Image Credit: Mellow Mushroom
Why This Trend Is Growing
- Non-alcoholic Mocktails
- The rise in demand for non-alcoholic drink options has paved the way for the creation of alcohol-free mocktails like Mellow Mushroom's Lavender Groove Mocktail.
- Brand Refresh
- Mellow Mushroom's brand refresh in November 2023 has led to the introduction of new menu items such as the Lavender Groove Mocktail.
- Zero-proof Drinks
- Zero-proof drinks like Mellow Mushroom's Lavender Groove Mocktail are gaining popularity as an alternative for those who choose not to consume alcohol.
Industries Being Reshaped
- Restaurant Industry
- The growing demand for non-alcoholic alternatives presents an opportunity for the restaurant industry to create innovative mocktail offerings.
- Beverage Industry
- The rise in popularity of zero-proof drinks opens up opportunities for the beverage industry to develop and market new non-alcoholic drink options.
- Hospitality Industry
- The introduction of alcohol-free mocktails like Mellow Mushroom's Lavender Groove Mocktail provides an opportunity for the hospitality industry to attract a wider range of customers.
